by NR INDRAN / INT

Singapore:  The South Asian Football Federation (SAFF)Championship, South Asia’s top football competition will be streamed live on UStream,the leader in live and interactive video streaming.

This deal by World Sport Group, SAFF’s exclusivemarketing and media partner, marks the first time that the SAFF Championshipwill be available online.

Full coverage of all 15 matches from the SAFFChampionship on Ustream kicks-off with the opening match between Bangladesh andPakistan on December 2.  Live streamingwill be available on http://www.ustream.tv/SAFFto viewers worldwide except in India, where the matches will be broadcast on adelayed basis, 24 hours after each game is played.

“Ustream is pleased topartner with World Sport Group to distribute the live games of the 2011 SAFF Championship,”said Wayne Sieve, Vice-President of Sports, UStream.  “As the leaderin live streaming video with an audience reach of 50 million unique monthlyviewers, Ustream is providing the SAFF Championship with greaterdistribution of its matches so fans around the world can watch the live gamesand interact with one another.”

“We are excitedabout our partnership with UStream and their interactive video streamingplatform which is accessible globally,” said James Clarke, SeniorVice-President, Content, World Sport Group.   “With the popularity and viewership for the SAFF Championship growingparticularly on the sub-continent, we want to extend the broadcast of thisevent beyond television to a wider global audience through mobile and broadbandchannels.   Ustream will help us toachieve this.”

The SAFF Championship is a biennial competition that is contested by SAFF’s eight member nations Afghanistan, Bangladesh, Bhutan,India, Maldives, Nepal, Pakistan and Sri Lanka.   Defending champions India will host thisyear’s event which will be held in New Delhi, India from December 2 to 11.

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