by NR INDRAN / INT

Mumbai : Celebrate the IPL Season 5 with India’s No. 1 Radio Network and Radio Broadcaster of theyear at Golden Mikes, 92.7 BIG FM,as it vows to create an overwhelming experience for cricket fans across thecountry with the explosive property – BIGIndian League. This unique, interesting and innovative campaign brings a golden opportunity to listeners across its 45 station network, to not only relive their passion for cricket on radio by supporting their favorite teams, but also a chance to win a grand cashprize of Rs 1 lac and tickets to the IPL finale. BIG FM has already partnered exclusively with two leading IPL teams Deccan Chargers and Kings XI Punjab promising listeners exclusive and interesting entertainment updates on these teams. Beginning4^th April, listeners stand to enjoy exclusive and the best possibleIPL entertainment on radio.

92.7BIG FM will give T20 on radio a new exciting twist built around the game, where in listeners have to conclude the answer by putting forth a maximum of 20questions to the RJ. The game will have 4 listeners representing one of the teams playing in the IPL that respective day with BIG FM RJ. The person who guesses the right answer using the lowest number of questions wins cricket goodies and also gets a chance to win the grand prize of Rs 1 lakh.

In addition to this, 92.7 BIG FM will recreate the magic of IPL with the BIGINDIAN LEAGUE championship in metros including Mumbai, Hyderabad, Kolkata, Bangalore, Delhi and Chennai. The cities will witness a mall activity to short list top 8 teams of the city. These 8 local teams will then fight for the title of BIG India league Champion for the city. In Hyderabad and Chandigarh, the winning team will get to play a real match with the respective city IPL teams. 92.7 BIG FM will also include live updates and insights of the cricket including toss and scores updates and players’ performance for all the matches.

Leading cricket expert Aakash Chopra will share the insights on the matches being played and give out player trivia while leading comic Surendra Sharma will add effervescence to the cricket fever with his witty one liners.

Theinitiative will be promoted aggressively across mediums and all the updates will have their digital foot print across social media platforms of BIG FM.

This property offers a an exciting and extensive platform to all the marketers who are keen to showcase their brands around this cricket season and ride on its multi-media promotions and massive scale of BIG FM.

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