92.7 BIG FM, India’s No. 1 Radio Network has consistently championed successful social initiatives and for the fourth time in a row, launches the water conservation awareness drive – PaniBachao, Life Banao, this year. Calling for national support from listeners to fight the crucial problem of water scarcity, the FM channel is encouraging participation from children to drive the crusade and remind grown-ups to conserve water. Child personalities SaloniDaini and BalGopal of BIG Magic have been roped in to lead this campaign. They will find practical solutions to water wastage and create awareness & empathy about the water crisis faced in our country.

In line with this initiative, 92.7 BIG FM will also attempt to create a Limca Book Record for the largest kids painting competition across the country. The on-ground campaign will call out to kids below 16 years across 45 cities to participate in a national drawing contest on Sunday 7th June where they will be required to express water conservation, its significance and effects through art. Aiming to execute a two hour competition simultaneously across locations PAN India, the FM network will target participation by over 45,000 kids.