Mumbai: With the monsoon firmly settled in the city, the omnipresent “potholes” have also made their presence felt, again! After a successful first season, 93.5 Red FM’s ‘Pothole Utsav’ is back to highlight the deteriorating condition of roads in the city. RJ Malishka way will lead this campaign in her show ‘Morning No.1’.

The objective of Pothole Utsav is self-evident, with Red FM listeners being able to nominate the worst of potholes they see around. Listeners can call or sms Malishka about these. Call on 66935935, or SMS RED MN1 <Area Name> <Your Name> to 58585. For the biggest and worst, Malishka along with the Red FM team shall perform a “puja” of the pothole on location.

Commenting on the campaign, 93.5 Red FM COO, Nisha Narayanan said, “Potholes have been a major concern in Mumbai every monsoon. Last year, we had initiated Pothole Utsav as a satire on the issue. The idea was to make a relevant communication in a manner that stood out amid the general angst, and this reflected in our listeners and authorities alike participating in the effort. I was very glad to see the activity win multiple awards at the Golden Mikes and India Radio Forum. Potholes persist, and so does Pothole Utsav. Hopefully, it will garner even more awareness this year,  and keep potholes on top-of-mind for the authorities to provoke action.”