Hyderabad: Aircel, one of India’s leading telecom players, today, announced Pepsi IPL streaming on Aircel nexGTv powered by DigiVive). Through this association, Aircel customers will be able to watch Pepsi IPL matches on their mobile anywhere, anytime at an affordable price. The customers will be able to activate this service through USSD strings which will include Live TV and Data benefits. Aircel nexGTv is available as an application for Android and iOS devices and also as a WAP for feature phones.

Anupam Vasudev, Chief Marketing Officer, Aircel, said, “We are delighted to partner with DigiVive for nextGTv, an innovative Live TV product that will redefine user experience. With this association with DigiVive, we are able to give our customers an experience to watch the Pepsi IPL on their mobile phones which will cost them as low as Rs. 29 for a day and provides 200MB of data benefits alongwith one day of free Aircel nexGTv subscription.”

He added, “For customers, the quality and speed of video streaming is a challenge that hinders the smooth viewing of Live TV. The technology brought to us by our partner, DigiVive, will enable our customers to get seamless viewing experience to enjoy the Pepsi IPL extravaganza among other TV channels. We are extremely excited to launch this service which is a great platform for us to connect and engage with our target audience, especially the youth.”

About the association with Aircel, G.D Singh, Director, DigiVive said, “We have been associated with Aircel for the last one year and are glad to take this relationship forward. Aircel nexGTv will enable the cricket enthusiasts to watch their favorite team play – anytime, anywhere. We work towards giving our audience the best of experience, at the best cost and with this partnership; we are able to do just that.”

The details of the service under the Data bundled offer are:

 

	MRPs	Data Offering	Validity	USSD String
USSD	29	200 MB	1 Day	*121*820#
	69	500 MB	7 Day	*121*830#
	129	800 MB	30 Day	*121*840#

**After the pack validity is over applicable browsing charges as per the customer plan would apply

The customers can also activate the service without Data Benefits by sending an SMS MYTV to 5800000. The price points will be Rs. 5/ Day, Rs. 25/ 7 Days and Rs 99/ 30 Days. The service can be availed by 2G and 3G customers.

nexGTv is one-of-its-kind service and various features like replay TV, adaptive streaming, best-in-class user interface and 24×7 customer care support call center makes it very unique from other prevailing mobile TV services in India. It offers channels ranging from national to regional in the category of entertainment, movies, news, and much more. Also, it offers best of content with top channels such as Sony bouquet, India Cast, Aaj Tak, Asianet, Raj Channels etc. One of its unique features is adaptive streaming which enables seamless live streaming even on 2G network.