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  • airpay becomes the first ONDC network participant enabling BHARAT with assisted e-commerce model

    Published on May 22, 2023

    Mumbai : airpay, India’s first integrated omnichannel financial services platform, has successfully gone live on the Open Network for Digital Commerce (ONDC) network with the assisted e-commerce model. This will enable airpay’s vyaapaaris to have access to an array of local businesses offering multiple products and services on ONDC to consumers.

    ONDC aims to revolutionise digital commerce in the same way UPI has revolutionised digital payments.

    Commenting on the ONDC opportunity, Kunal Jhunjhunwala, Founder and MD, airpay, said, “Given the democratised nature of an Open Network, it levels the playing field for small and medium enterprises. ONDC also enables increased trade of locally manufactured goods and local sellers, thereby multiplying the investment and production of MSMEs. We at airpay are committed to the enablement of micro-entrepreneurs including neighbourhood kirana stores through our comprehensive suite of financial products and digital solutions. Enabling our merchants on ONDC is one such capability that will open a new world of opportunities for the aspiring micro-entrepreneurs to allow better discoverability of their products and services, transact and grow.”

    Thampy Koshy, MD and CEO, ONDC, said, “At ONDC, we believe in creating a more inclusive and participative ecommerce ecosystem for India. With airpay’s assisted e-commerce model, we are one step closer to achieving this goal and are looking forward to bringing formal financial services to the unbanked population of India.”


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