As the vanguard of the online global fashion & lifestyle brand, Director & CEO – AnuragRajpal has been spearheading American Swan into making it the epitome of young, dynamic, aspirational and affordable fashion across the globe. Having steered through the retail sector commendably, Anurag has the viable expertise and immense knowledge that he imparts in the functioning of the brand.

With a professional career of over 15 years spanning across diverse fashion houses and India’s leading Large Format Retailer – Spencer’s Retail, the largest apparel company in India – Madura Garments & leading Global MNC’s – United Colors of Benetton & Reebok (Adidas Group), Anurag’s valuable expertise and transcendent supervisory skills are an indispensable asset to the brand backed with a vision that is unsurpassable. His areas of proficiency are in retail expansion and business development with core competencies in new product development from concept to commercialization.

A passionate person with a spirit to drive excellence, Anurag is always keen to enthuse in his team the commitment to spiral the brand up the ladder of growth. A B.Tech in Textile Technology from the Technological Institute of Textile & Sciences (TIT&S)Anurag has the potential and the vision of global thinking with a reverie of endowing the customers with the best. He has the caliberto make American Swan a global ‘online & beyond’ fashion & lifestyle brand: one that offers affordable luxury to an aspiration-led audience with continuous innovation, refinement & improvement.