Mumbai :Amway India, the largest Direct Selling FMCG Company of India, expanded the portfolio of Attitude brand further with the launch of Attitude Compact Powder. Priced at INR 699, the Attitude Compact Powder is available in two shades – light and medium. Attitude, from Amway India, is a premium skincare and cosmetics brand targeted specifically at the Indian youth market.

The new offering from Attitude lends a perfect matte finish appearance to the skin. It’s great for oily skin and spots and maintains a fresh look and feel, even after frequent touch-ups. The Ultra-fine micronized pigments in the Attitude Compact Powder flex with skin for coverage that is even and flawless. This product has been developed keeping Indian skin tones and weather conditions into consideration.

The company plans a series of marketing/ experiential events across key markets to promote Attitude Compact Powder. The product will be sold exclusively through Amway distributors.

Speaking on the occasion, Sundip Shah, Chief Marketing Officer, Amway India, said, “We are targeting the burgeoning face make-up segment which is growing at an impressive double digit growth rate. Maintaining an even skin tone is one of the most important beauty need of women today, especially for those who are always on-the-go. I am confident that the discerning Indian women will appreciate the benefits offered by Attitude Compact Powder.”

Attitude is a premium skincare and cosmetics brand especially targeted to Indian youth who believe that ‘Beauty for her is not just a pretty face. Her personality & Attitude defines it’. Attitude offers a range that takes care of your skin and gives your persona a bold definition of colors that makes you stand ahead of others. Its portfolio offers variety of skincare products like Cleanser, Toner, Moisturizer, Sunscreen Lotion, Face Wash, Face Masque, Hand and Body Cream, Foot Cream and Whitening Cream. The Attitude Color cosmetics portfolio offers a range of products like Eye Shadow, Eyeliner, mascara, Kajal Pencil and Eye Pencil. Attitude Colors also include stunning shades of lipsticks, lip pencils and nail enamels.

Source: Lokesh Shastri