New Delhi : With its renowned standards in quality and innovation, AOC is taking another step into “Consumer Satisfaction” by providing the most exquisite TV models with the same promise of durability, performance and elegant design, as its trusted line of Monitors.

AOC is the international brand of TPV Technology Limited, a US $ 12 billion Business Conglomerate that was formed in USA and is now based out of Taiwan. TPV Technology Limited is a leading display solutions provider and world?s largest manufacturer of computer displays. TPV Group designs and manufactures a wide range of LED and LCD displays for global distribution across Europe, North and South America, Australia, China, India and many other Asian countries. The company has been listed on both Hong Kong and Singapore stock exchanges since October 1999. AOC has been satisfying the display industry with styling, value and dependability for over 70 years. AOC is a complete one stop solution for all display needs with products that add value to customer through cost leadership, timely delivery and superior quality.

The key focus area will be making AOC a household name and a recognized brand for LCD TV in the Indian market. To commence, AOC will focus on the B and C class cities across all regions in India. This market is still progressing from CRT Televisions to LCDs. AOC?s price competitive products with superior quality is an attractive proposition for the distributors and retailers in these areas. The focus will be on C and D class retailers who are in the process of evolving from selling CRTs to LCDs and present a huge potential market for AOC. AOC will also partner with large format retailers and retail chain stores in A & B class cities.

AOC will target the Channel segment. At present AOC has a network of about 500 dealers for TV sales pan India. AOC plans to expand its distribution network to over 2000 dealers by May 2012 when a new range of AOC LED/LCD TVs will be launched. AOC offers channel partners competitive sales margins which makes selling AOC products an attractive prospect for them. AOC is a trusted and respected brand and provides its channel partners a variety of sales, marketing, customer service and technical support programs. Every AOC LCD TV comes with 3 years warranty. Our excellent warranty is backed by local service centers. AOC has over 200+ service centers across India and an in-house call center that provides service 365 days a year.

AOC plans to invest INR 300 million in the Indian market in 2012 for TV business. Business marketing is important for company’s growth and stability. Marketing works on bringing company brand image into the spotlight as well as acquiring new customers. With this strategy AOC is sure to have maximum reach in every targeted city and achieve tremendous increase in sales in the times to come.

Ms Seema T Bhatnagar, Director, AOC TV India and SAARC, said: “AOC TVs are designed for consumers’ needs and lifestyles. We are introducing new models of AOC TVs endowed with superb technology. I am confident that our entry into this new product segment will enliven the industry and stimulate growth. The launch of AOC TVs will enable consumers to benefit from AOC premium standards and also demonstrate our commitment to enhancing our consumer’s experiences. With this in mind, we expect to be one of the top brands in the local premium market in the years to come”.