Mumbai:  Axis Bank, India’s third largest private sector Bank, in a bid to provide convenient solutions to its Home Loan & Car Loan seeking customers has launched an on-line application interface on its website www.axisbank.com. The interface is powered by BankBazaar.com. Upon successful submission of on-line application form, the customer service representative of Axis Bank will reach out to the customer within 2 working days, for further processing.

Speaking on the occasion Mr. Jairam Sridharan, Head – Consumer Lending, Axis Bank, said, “Our alliance with BankBazaar is in line with our vision of being the preferred financial solutions provider excelling in customer delivery through smart use of technology. We are confident that a web based customer acquisition model is going to play a large role in the days to come. We are launching this interface on our website with the intent of reducing the turn-around-time for customers apart from offering attractive commercial terms”.

Mr. Adhil Shetty, CEO, BankBazaar.com, said, “The BankBazaar.com model adds significantly higher value to loan consumers as it offers an end-to-end solution, where the consumer gets to do everything online within minutes, right from getting customized rate quotes, gaining instant access to all the innovative loan products in Axis Bank’s stable and applying online directly to the Bank. The entire loan application process happens completely online.”

The association with BankBazaar.com is in line with Axis Bank’s business philosophy, which is based on four core values – Operational Excellence, Customer Focus, Product Leadership and People. Through this partnership Axis Bank is aiming to bring its innovative loan products several steps closer to its consumers.