by NR INDRAN / INT

Mumbai : Carlsberg India Pvt Ltd (CIPL), for the first time ever, has brought the UEFA EURO 2012™ Trophy to fans across India. The Trophy was showcased in Mumbai with glitz and glamour at the Inorbit Mall, Malad West, Mumbai for the fans to get a ‘once in a lifetime’ experience.

For almost a quarter of a century, Carlsberg has been the official sponsor of the UEFA European Championships (EURO) and, in 2012 Carlsberg continues this successful partnership. To further strengthen its reputation as one most committed to football in the world, Carlsberg India brought the UEFA EURO 2012™ Trophy to offer a unique experience to football followers across India.

To further add to the excitement of the EURO enthusiasm, Carlsberg India has planned various initiatives to engage with the football lovers and supporters across the nation. Carlsberg India will be initiating programs that will give fans from India an opportunity to travel to Poland and Ukraine and be a part of the UEFA EURO experience by being at the quarter finals. Also, one lucky winner will get a once-in-a-lifetime opportunity to present the ‘Carlsberg Man of the Match Award’ at the Semi Final in Poland.

Commenting on the occasion, Subodh Marwah, Director Marketing, Carlsberg India, said, “It is a proud moment for Carlsberg India to bring the official UEFA EURO 2012™ Trophy and offer an exceptional experience to football enthusiasts across the nation. Football is part of our DNA. We are extremely pleased and encouraged by the positive response received from the football fans. We are keen to engage with them more through exciting activities planned for the coming months. Through these stimulating initiatives, we will grow the enthusiasm around football and EURO 2012 in India.”

Commenting on the occasion, Bhaichung Bhutia, Former Indian Football Captain said, “I have lived and breathed football for almost two decades, and the game is engraved in my DNA. It is my privilege and pleasure to associate with Carlsberg India to unveil the UEFA EURO 2012™ Trophy here. It is exciting to see India’s growing appetite for the sport and such initiatives adds to the rising sporting spirit of the nation. UEFA EURO is one of the most prestigious international football championships and it is encouraging to see how Carlsberg India is actively supporting the tournament.”

During the next couple of months Carlsberg India will announce more opportunities for football fans across India to experience the UEFA EURO magic. This year, the tournament will be held for the first time in Eastern Europe – in the exciting growth markets of Poland and Ukraine from June 8-July 1, 2012.

Carlsberg India appreciates the support provided by their Partners, Jet Airways and Inorbit Mall during this campaign.

Carlsberg India Pvt Ltd (CIPL) commenced operations in 2007 with the beginning of production in Paonta Sahib brewery in Himachal Pradesh. It now has five breweries, located in Paonta Sahib, Alwar, Aurangabad, Kolkata and Hyderabad. The product portfolio of the company includes its flagship brand Carlsberg and Carlsberg Elephant, Tuborg, Tuborg Strong and Palone 8. As a member of the Carlsberg Group, CIPL offers beer for every occasion and for every palate and lifestyle. CIPL focuses on developing and strengthening its brand portfolio through innovation and commitment to superior quality. Its commitment to the Indian market was further reinforced when it opened its Hyderabad brewery in December 2010. CIPL believes in serving the best in quality and service.

Carlsberg has also introduced Carlsberg Club Glasses in India this year. The shape of this pilsner glass is unique and proprietary to us.

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