Bollywood stars including Jacqueline Fernandez, Celina Jaitley and Mallika Sherawat, have joined hands to support an Indian version of the popular 21-Day Vegan Kickstart program.

The event kicked off on 1st September and is based on National Institutes of Health-funded clinical research by Neal Barnard of the Physicians Committee for Responsible Medicine (PCRM).

The program shows how a low-fat, plant-based, dairy-free diet can help people lose weight, reverse diabetes, and implement long-term changes in eating habits and health.

It has helped more than 250,000 global participants lose weight and improve their health. “India faces a health crisis like never before.

Traditional plant-based diets are being swamped by meat and processed foods, dairy product consumption is rising, and these unhealthy foods are driving obesity and diabetes rates through the roof.

“Our research shows the best way to lose weight and reverse disease is to jump into a completely dairy-free, plant-based diet for three weeks,” said Barnard.

During the three week program, Bollywood stars and those from Hollywood, including actress Alicia Silverstone, are offering their favourite vegan recipes and tips to stay on track with the program.