Mumbai : Leading Bollywood star Boman Irani together with his lovely wife Zenobia Irani, took the Ambi Pur India’s #GlassHouseChallenge to fight off India’s toughest household odours at a press event here in Mumbai. After a recently conducted survey on Indian Households, by an independent third party agency, revealed that smells from cooking garlic and tadka were the toughest and most common household odour, Ambi Pur India invited Mr. and Mrs. Irani to take the #GlassHouseChallenge and prove the superiority of Ambi Pur Air Effects in not just masking but removing household odours and leaving behind a subtle fragrance.

Set up at a busy mall in Mumbai, the ‘Glass House’ was the perfect stage to fight India’s most persistent household odours. Before putting Ambi Pur to the test, Boman and his wife cooked some spicy Indian dishes to create the smells of garlic and tadka within the house.  After having filled the house with pungent tadka smells, the couple along with Pieter Hommez, R&D expert at P&G, sprayed the ‘Glass House’ with Ambi Pur Air Effects to not just cover but truly remove the odours. Leading Bollywood actress Richa Chadda was invited as special guest into the house to experience the freshness for herself.

Richa Chadda, special guest at the ‘Glass House’, commented: “Having entered the Glass House blindfolded, and on taking in the freshness, I was convinced I was in a beautiful garden or a luxurious spa. The fragrance and aroma was subtle, not overpowering and a genuine treat! I would have never guessed that it was a room filled with garlic and tadka odours. Ambi Pur Air Effects can transform any home from Smelly to Smiley!’

Boman Irani, Brand Ambassador, Ambi Pur India added, “The #GlassHouseChallenge was indeed the perfect torture test and goes to show that Ambi Pur Air Effects doesn’t just cover but truly removes the odours. I’m a huge foodie, but the smells of cooking garlic and tadka can be quite pungent and a real challenge. Hence, I’m glad that today we have fought and defeated India’s toughest and most common household odour, and it proves that Ambi Pur can transform your home from Smelly to Smiley, no matter the smell”

Mrs. Zenobia Irani, an avid user of Ambi Pur Air Effects stated, “Be it cooking fish, sweaty socks, smelly shoes, damp clothes or even battling the monsoon odours at home, the #GlassHouseChallenge goes to show that Ambi Pur Air Effects can truly remove household odours, leaving behind a subtle fragrance!”

Source : Sachin Murdeshwar