New Delhi: Adding to the heat in the Indian burger market, Californian premium burger brand, Carl’s Jr. has announced its nationwide brand launch date as August 8th, 2015 at the Select Citywalk mall complex in Saket. The burger chain, along with sister brand Hardee’s, collectively owns over 3500 restaurants across 35 countries. Carl’s Jr. will be introducing a specially designed menu dedicated to the Indian palate along with unique offerings such as beer on tap and an all-you-can-drink soft beverages bar. The brand is being brought to India by Cybiz BrightStar Restaurants Pvt. Ltd, owned by Gurgaon based Cybiz Corp, through a master franchise agreement with CKE Restaurants Holdings, Inc., (“CKE”), parent company of Carl’s Jr.

Commenting on the launch, Mr. Sam Chopra, Group Chairman, Cybiz Corp said, “We are extremely excited to announce that Carl’s Jr. is now arriving in India. These are exciting times for the QSR space, especially the burger market. We are confident that customers will enjoy the differentiated gourmet experience that our premium brand offers and are looking forward to the launch.”

Sana Chopra

Ms. Sana Chopra, Executive Director, Cybiz BrightStar Restaurants Pvt. Ltd said, “Carl’s Jr. is bringing distinct offerings targeted at young hungry guys and gals. Carl’s Jr.’s mix of casual dining ambience, gourmet food quality and QSR speed of service will finally eliminate the consumer’s conundrum of choosing between speed and quality. We are globally known for excellent quality and wholesome products and those same stringent standards have been applied to the Indian market as well.

Mr. Ned Lyerly, President of International at CKE Restaurants Holdings Inc, said, “Carl’s Jr. has been diligently studying and researching the market for over 4 years. We have made every effort to ensure that our Indian customers enjoy the same premium quality experience that we are known for globally. We have developed a dedicated menu for India which includes an extensive vegetarian selection. Our food is made fresh to order with healthy premium ingredients and we take great pride in offering best in class customer service.”

Known primarily for their chargrilled burgers, hand-breaded chicken and hand-scooped shakes, Carl’s Jr. has been endorsed by renowned international celebrities like Kim Kardashian, Padma Lakshmi and Paris Hilton to name a few. Following the launch in  Saket, Carl’s Jr. will be opening additional company owned outlets in Delhi/NCR region before moving to other territories with sub-franchisees. Carl’s Jr. is expected to launch minimum 100 restaurants in India over the next 10 years.