New Delhi : Cuponation.in stresses on a healthy life with its new health oriented campaign. The brand which is already quite known for its out-of-the box
campaigns like Femidome during Women’s Day and “Chaddi Buddy” during Holi launches the “Get high on Sports, Not on Drugs” movement specifically targeting the youth.

With eminent sports personalities on board, Cuponation.in urges you to go out and play for your country. This new and inspirational campaign by the brand addresses youngsters across the nation using a fresh approach. Thanks to our hectic urban lifestyles, we hardly spend any time on sporting activities. The youth meanwhile seem driven towards drugs and alcohol leading upto an unhealthy and self-detrimental future.

Cuponation.in, India’s budget shopping destination has roped in some of the most prominent sports stars like Atul Wassan, Shiba Maggon, Sushil Kumar and Gagan Narang, to promote a fit lifestyle by saying no to drugs and other unhealthy products. The brand has shot a 2 min video, where the stars have shared their personal experiences and life changing incidents. The video has been uploaded on the website of the company and has received tremendous response from visitors.

Sahil Shah, MD-Cuponation.in stated, “We wished to focus on youngsters with a fresh and relevant approach. Our campaign ‘Get high on Sports, Not on Drugs’ is targeted at this segment as they drive major part of the traffic on our site. The idea was to grab their attention and channelize the emphasis on healthcare which is one of the most significant categories available on Cuponation. The presence of leading sports stars has helped us to promote the campaign effectively in building a strong connect with our audience.”

The e-commerce portal is also currently running a contest on its Facebook page inviting entries from people to share their most inventive idea leading to a fit and healthy life. Rather than being a one way communication, the new campaign is designed in a way that it engenders interaction with the specific target audience and encourages them to participate in the contest.

Cuponation has some of the best healthcare retailers associated with them like Healthkart, Goodlife, Healthadda.com and Medplus beauty.com to name a few. Its new two-minute video also highlights some of the underlying principles behind the company’s efforts to encourage a strictly healthy, no drug lifestyle.