Jabong.com, India’s leading fashion & lifestyle destination, and the exclusive online shopping partner of Yeh Jawaani Hai Deewani showcased spectacular looks from the collection at an event held at Four Seasons, Mumbai recently. Present at the event were Deepika Padukone who plays Naina in the movie and Manu Jain, Co-Founder, Jabong.com. The event was conceptualized and managed by Vibgyor Brand Services, India’s leading experiential marketing agency specializing in events and brand management.

Showcasing the youthful element of the movie and its synergies with the fashion quotient of Jabong.com, the event unveiled a collection with the most funky, quirky and sporty styles of the season and a chance to emulate the looks of adventurous Bunny (Ranbir Kapoor) and elegant Naina (Deepika Padukone) of Yeh Jawaani Hai Deewani! Vibgyor planned the event to showcase how easy it is to shop for a whole new look on Jabong.com.  After a quick video tour of the website in a setup created with TFT screens, the Yeh Jawaani Hai Deewani collection was revealed in a unique fashion show conceptualized by Vibgyor. Models sashayed down the ramp in each of the 10 Yeh Jawaani Hai Deewani looks available on the portal bringing them alive in all their splendor.

Speaking on the occasion, Mr. Manu Kumar Jain, Co-founder, Jabong.com said, “We are delighted to launch this stylish and chic Yeh Jawaani Hai Deewani collection on our website. I believe the actual fashion ignites from Bollywood movies, which act as a style guide to our young customers.  We are proud to take this fashion quotient closer to their lives with a wider reach and much more flexibility.”

Later, Manu Kumar Jain also quizzed Deepika Padukone on being a trend setter in an interesting Q&A.

Ankit Arora of Vibgyor Brand Services, the agency that managed the event said, “Vibgyor was selected to manage the event after a multi-agency pitch where our concept of showcasing the new Yeh Jawaani Hai Deewani collection through a unique fashion show won us the account. Deepika Padukone’s presence upped the glam quotient at the event”

Source : Disha Malhotra