Pria Kataaria Puri, an accomplished and talented fashion designer is primed with her uber, modish and eccentric designs for the Myntra Fashion Week 2014. The internationally acclaimed fashion designer introduces the Boho Luxe collection which represents today’s fast-paced life, and the bold and beautiful women who run it effortlessly.

The five renowned faces of the digital world who are the epitome of fashion, adventure and empowerment are the ideal talent to bring the digital platform to ramp reality. Popular bloggers Scherezade Shroff, Karishma Rajani, Aanam Chasmawala, Rhea Gupte and Malini Agarwal for the first time ever, walk together for designer Pria Kataaria Puri.

The assortment of garments is inspired by Persian prints in vibrant hues of bright sunshine yellows, cherry reds, orange with neutral off-whites and black, perfect for the festive season. While the silhouettes include Pria’s signature PKP-Kaftans, Kaftan- maxi, Kaftan-minis with pants and skirts, crop tops, flowy dresses and jackets.

This season it’s all about understated-glam avatar which is chic, trendy, fun, wearable and luxurious making Pria’s muse who is a wanderer yearning for comfort, but also enjoys the luxuries that life has to offer. PKP’s assortment will instantly make you feel fresh and look flawless this festive season.

PRIA KATAARIA PURI – Profile

Call it serendipity or innate ability, glamorous and vigorous fashion designer Pria Kataaria Puri has an answer for all the fashionista to get moving. Having won the ‘Bharat Yuva Ratna’ award along with ‘Bharat Vikas Award’ for designing women’s wear, she has received vast recognition for her work since she started her label in 1990. Her collections are available in boutiques in USA, Europe and the Middle East. Pria received formal training in fashion designing from FIDM, San Francisco, where she showcased her first occidental evening wear at the San Francisco Fashion Centre, and the rest as we say is history.

Pria is committed in creating “occidental couture and cruise line” which is an amalgamation of oriental and western ideas to add inner beauty and mystique to the female form. Her collections are modern in the styling and ethnic in the mode of expression with Asian colours, ancient heritage of fine embroideries and vintage prints playing a special significance as her distinctive area of specialization. Her label represents, multicultural, multifaceted women of today, who believe in elegant, luxurious, timeless pieces of an art as clothing. ‘Elegance doesn’t mean being noticed, it means being remembered’. Madonna, Paris Hilton, Vanessa Paradi, Princess Francoise, SAR La Princess Lea de Belgique, SAR La princesses Marie Gabrielle de Savoie, Princess Christine Sturdza, Queen Rania Jordon ,Cherie Blair, Ivan Trump, Maharani Of Kashmir and Royalty Of Kuwait, Emirates & Saudi Arabia, Bollywood actress Aishwarya Rai, Priyanka Chopra, Katrina Kaif ,Tabu, Mahima Choudry, Raveena Tandon , Simone Singh, are few of her clients. She has also designed costumes for Priyanka Chopra and Mahie gill for the movie Zanjeer 2.

Source : Lokesh Shastri