Mumbai : Diageo has been awarded with the honor of “Whisky Distiller of The Year 2014” at the 6th Edition of Icons of Whisky Awards (IOW) held on Saturday, Sept 6th 2014 at ITC Gardenia, Bengaluru. Sponsored by The Singleton, the IOW Awards seek to present the highest accolade for whisky and is organized by the world’s best read magazine to consistently celebrate the whiskies of the world – Whisky Magazine.

With an extremely robust growth and aggression on international brands in the last year, Diageo India has gained significant market share in all Blended Scotch and Malts as per 2013 IWSR. Diageo consistently works to shape luxury drinking trends and lead the changes in complexion of the Alco-Bev industry. With experiential platforms like the Diageo Reserve World Class for bartenders, the CSR initiatives like “Road to Safety” and the revitalization of the Vodka category, Diageo goes far beyond just creating fine liquids. Its commitment to preserving traditional distillery practices while providing an extraordinary sensorial experience to consumers is at the core of gaining significant market share across all brands in India.

Commenting on this momentous occasion, Bhavesh Somaya, Marketing and Innovation Director, Diageo India said, “Being awarded as the “Whisky Distiller of The Year 2014” is an extremely proud moment for us at Diageo. Diageo has always been determined to create the best liquids and extend a sensorial experience with our consumers. We are known for our long standing commitment to quality and vision to offer exceptional product experiences to the discerning consumer.   This recognition is a great encouragement for all of us to continue developing the best liquids and maintaining highest procuring practices in every category.”

According to Sandeep Arora, Exclusive Representative – Whisky Magazine, UK, “”The Icons of Whisky have established premier standards throughout the world, identifying and appreciating quality across the global industry & communicating its views to the consumers in a clear & constructive way. We are pleased to award, Diageo India with “Whisky Distiller of the Year 2014″, as the company has demonstrated consistent growth, steadily built its brands and leads the advocacy, on Responsible Drinking in India.”

2014 marks the sixth edition of The Icons of Whisky Awards and it has been brought to the country every year by Spiritual Luxury Living, South-Asia’s premiere International Spirits & Whisky Experiences firm.

Source : Sachin Murdeshwar