Mumbai: Keeping up with the mood of this festive season and adding to the celebrations of every home, Electrolux truly engages and woos its consumers with some exciting Onam Offers on its home appliances – be it a refrigerator, washing machine,  micro wave oven or an air conditioner. Amazing offers with good buy back prices are the flavour of this Onam. Additionally consumers can exchange an appliance of any brand for any Electrolux product. This Onam Consumer Offer is on till 09 September 2011.

Sajeev R, Chief Operating Officer – Electrolux, PE Electronics Ltd said, “We have very thoughtfully come up with an interesting mix of offers on our home appliance products. Keeping our consumer in mind, our special Onam offer is bound to benefit and add tremendous value to their homes.”

This enticing list of Onam Consumer offer includes an Orpat Steam iron worth Rs. 595 absolutely free with the purchase of every Electrolux fully automatic washing machine and all Frost Free refrigerators. Also with every Electrolux Convection or Grill Microwave Ovens get an Electrolux Microwave start-Up kit worth Rs. 1799 absolutely free. The start-up kit comprises of Multi Cook; Idli Maker; Steamer; Boiler; Cook-n-serve (800 ml); S. Try; Keep-Fresh container (550 ml); Spatula/ Serving Spoon; Measuring Cup (300 ml).

These offers come with amazing finance schemes and cash discounts such that the consumer lands up paying 0% interest, 0-processing fess and 0-verification charges. The finance schemes and cash discounts would however vary from product to product and model to model.

Electrolux product category includes Refrigerators, Air conditioners, Washing Machines and Microwave Ovens.

The Thoughtful Design Innovator

All of the current design and product development at Electrolux is based on the philosophy of Thoughtful Design. This is a holistic approach, where the aim is to develop and apply consumer insights into all aspects of the brand experience. It covers functionality, usability, touch & feel, visual appearance and the overall user experience throughout all aspects in the life of a product, from the moment a consumer starts to develop an interest, through to purchase, installation, usage and eventually disposal. Design has to generate emotion and desire in the user, but it must also ensure that the rational/functional aspects of the user experience live up to the user’s emotional and functional expectations.

Environmental Protection

The Electrolux Group strives to ensure that its products, services and production contribute to sustainable development. To this end, product designs aims to reduce adverse environmental impact throughout the product life cycle, while resource and energy consumption, waste and pollution are regularly monitored for improvement. The Group takes a proactive approach regarding environmental legislation, and encourages suppliers to adopt the same environmental principles as those pursued by Electrolux.