Mumbai : Eveready Industries India Ltd, India’s market leader in portable power has  launched its most powerful range of batteries, Eveready Ultima. The product range consists of high power alkaline batteries, long lasting Rechargeable batteries and series of portable chargers for mobile devices.

Eveready aims to bridge the gap between the ever-increasing need for battery life in portable gadgets and mobile devices, and the limited capacity of batteries available with portable devices like mobile phones, smartphones, tablets etc. The launch witnessed an action-packed preview as Eveready brand ambassador and Bollywood superstar Mr. Akshay Kumar revealed the product range with full gusto.

Eveready Industries is the market leader in batteries and flashlights, with 50% market share in India in this category. Commenting on the launch of the products, Mr. Amritanshu Khaitan, Executive Director, Eveready Industries (I) Ltd. said, “ Today we have unveiled the new face of Eveready providing ultimate power for the Indian consumer.  The modern consumers do not restrict their phones to just calling and texting but utilize it to perform multiple activities like gaming, socializing, shopping, banking etc. And this is leading to an increased load on the batteries for mobile devices, as the need for being connected 24×7 is a necessity. The powerful AA alkaline battery and the range of rechargeable power banks will ensure your connectivity on the move, round the clock.”

Speaking on the occasion, Mr. Akshay Kumar, Brand Ambassador Eveready, shared, “Eveready is a brand that I have grown up with, and fondly remember, especially the red batteries I used for my gadgets and toys. The company constantly endeavors to make life better for people like us.  As our lifestyles have evolved, so have their products, to meet the ever-growing standards of technology and need for power. I am proud to be associated with this company and support them in their effort to make our lives brighter, and create a more electrifying future.”

 Source : Jagdish Wani