Mumbai: Fevicol, an iconic brand from Pidilite Industries Ltd. (PIL) and a market leader in consumer and specialty chemicals, announced its much awaited 9th Annual ‘Caring with Style’ Fashion Show in association with The Cancer Patients Aid Association, to be held at National Sports Club of India, Mumbai on May 11, 2014. Fevicol, a market leader in consumer and specialty chemicals in India, organizes ‘Caring with Style’ Fashion Show to acknowledge achievements of successful men and women for their selfless contribution to the society.

This initiative is a part of Pidilite’s continuous commitment to support children suffering from blood cancer for the 9th year in succession. The fashion show will witness style icons, achievers and prominent figures including chief guest, Ranbir Kapoor,  Dr. Rishma Pai, Neetu Chandra, Lucky Morani, Gauhar Khan, Rashmi Uday Singh, Amrita Rao, Tara Sharma, Lucky Morani, Parizad Kolah Marshall amongst others from different walks of life, dressed in creations of ace designers Vikram Phadnis and Shaina NC.

The event is known for its much glam and style quotient where the crème de la crème of society rub shoulders with each other to raise funds for this noble cause.

Commenting on 9th Caring with Style fashion show, Shaina NC said, “The concept of ‘Caring With Style’ is ‘glamour with a purpose’ – bringing fashion and real people together. Over the years we have received generous support from many Indian celebrities like Gauhar Khan, Sakshi Tanwar and for the first time in 40 years, Sadhana, yester-year actress is walking the ramp to support the cause.  We are certain of receiving an overwhelming response this year too and helping patients affected by this disease.”

Vikram Phadnis added, “I would say that I have had the good fortune to be associated with The Cancer Patients Association along with Shaina NC for the second time and I have been left overwhelmed at every such instance.  I am so delighted today to partner with Pidilite and Shaina NC to bring you this show which not only celebrates fashion but also is a cause to raise funds for those who are suffering from cancer. I would also like to thank Pidilite for their commitment to this cause over the years and giving me this wonderful opportunity. I do wish that this small effort of ours goes a long way in creating awareness on the cause”.

Y. K. Sapru, Founder Chairman – Cancer Patients Aid Association said, “The ‘Caring With Style ‘ fund raising event being held on 11 May at NSCI is one of the efforts to raise funds for the needy patients. The funds will be utilised to aid children with Leukaemia (as the prognosis is very good and we will be able to aid many more patients and save lives.)Last year the funds were utilized for fourteen children this year we are hopeful with generous support of everyone we would be able to help 35 to 55 patients. So please come forward to support the cause.”

Rakesh Malhotra, the honourable Secretary, NSCI, said, “NSCI is honoured to be the venue partner of the Cancer Patients Aid Association event to support the noble cause of raising funds for the treatment of people suffering from cancer. Further augmenting our efforts to support such noble causes, we wish CPA all the best in this battle against cancer”