New Delhi : 31% of India is overweight, and lifestyle disorders are becoming more and more common. The sedentary lifestyle is giving rise to obesity and other health problems. If we want to make a difference to our lives and the community around us, we need to focus on fitness. Research done by the American Heart Association shows that all it takes is 10,000 steps of walking every day for us to be fit. Most of us rush into enrolling at a gym or take up a regimen that we are not able to follow through on. This further demotivates us, and still keeps us away from reaching our goal of fitness. But how do we measure our steps, and how do we keep our motivation? Imagine if you can Outrun, Outdo and Outlive to Yourself by simply walking 10000 Steps!!

Fitgen’s Trek provides the solution by easily measuring, and motivating us to complete the 10,000 steps a day.

Fitgen’s Trek commences the 60 day “10000 STEPS CHALLENGE” in association with Cankids and Delhi NCR Foodbank, Gurgaon Foodbank today at Raahgiri, Gurgaon. The campaign was led by eminent personalities Mr. Atul Wassan, Mr Varun Seth, Mr. Ranjeet Oak, Ms. Latika Thukral, Ms. Poonam Bagai, Ms. Kalyani Chawla, Mr. Vishal Uppal, Ms. Ramon Llamba, Ms. Angela Nar, Ms. Shalini Arora Kochhar who walked in support of people adopting a healthier and fitter lifestyle, along with 1000 participants, who took part in this social initiative towards building a healthy community.

Fitness and Health provider Fitgen would like to be a catalyst that launches a unique health campaign to draw public attention to its ‘10000 Steps Challenge’ while contributing simultaneously towards the national fight against malnutrition and supporting education of kids who are fighting cancer.

The contest will challenge the participants to cover minimum 10000 steps everyday for at least 40 days during the overall span of 60 days of the campaign. This will not only allow you to join the fitness initiative, but will also ensure that you contribute towards a greater social cause. For each participant who joins the challenge, Fitgen will donate 25% of the sale amount, i.e. Rs 1500 per device to Cankids – a society fighting cancer among children. The amount will be ​donated primarily to support a month’s education for a cancer-affected child taken care by CanKids. In addition through the tie up with Delhi NCR Foodbank, Gurgaon Foodbank, Fitgen will contribute nutritional food to fight the menace of malnutrition highly prevalent in India against the calories burnt as part of this challenge. The winner of “10000 Steps Challenge” will donate the collective calories that all the participant’s burn during the contest as meals to the underprivileged through the Delhi NCR Foodbank, Gurgaon Foodbank.