Apparel Group, a global fashion and retail conglomerate, further amplified its luxury portfolio with the grand launch of Forest Essentials at Dubai Hills Mall. The launch was commemorated amidst an exquisite décor. Upon arrival, guests were immersed in the world of Luxurious Ayurveda, greeted by vibrant-coloured blooms, striking product displays merged with the brands’ key ingredients including saffron, rose, jasmine and hibiscus to highlight the role nature plays in Forest Essentials’ story.

The grand event was graced by the esteemed presence of Mrs. Sima Ganwani Ved, Apparel Group Founder and Chairwoman, and Mr. Samrath Bedi, Director of Forest Essentials, along with top tier KOLs, media, VIP guests, and beauty and lifestyle enthusiasts.

The Forest Essentials store entrance was accentuated with a magnificent floral arch decor. Much to the delight of everyone present, this enchanting display concealed a hidden ambush artist performer Who captivated the audience with a breath-taking performance that set a truly magical tone for the event.

Mrs. Sima Ganwani Ved, reflecting on the delightful event, remarked, “Today’s unveiling is more than a grand launch; it’s the introduction of an Ayurvedic luxury odyssey. The Apparel Group is thrilled to be the bridge bringing such holistic beauty experiences to Dubai and the GCC region.”

Mr. Samrath Bedi from Forest Essentials, expressed, “The Middle East is one of the most interesting parts of the world with a plethora of ancient beauty rituals and practices. Grounded in tradition, much like our brand, we look forward to welcoming consumers to the world of Luxurious Ayurveda and hope to become an intrinsic aspect of their life.”

Forest Essentials marked its regional debut in May 2023 with the prestigious inauguration of its flagship store at Dubai Hills Mall. Building on this successful introduction, the brand extended its footprint by adding two more stores in Kuwait. The journey continued with the opening of yet another store at City Centre Deira in Dubai. The brand has exciting plans to unveil their next stores in City Centre Mirdif and Dubai Mall later this year. This multi-location expansion showcases Forest Essentials’ unwavering dedication to providing the Luxury Ayurveda experience across diverse locales in the Middle East.

Forest Essentials under the umbrella of Apparel Group continues to redefine the luxury skincare landscape with its authentic and holistic approach to beauty, with the store in Dubai Hills Mall further strengthening its foothold in the Middle East market.