New Delhi: FreeCharge India bagged the prestigious Effie 2015 award for its launch advertising campaign: Recharge Nahin FreeCharge.

Effie awards are one of the most coveted awards in the field of Strategy and Competitiveness. It is recognised and supported by industry leaders in India and abroad alike. Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the Asia Pacific Effie Awards honours the region’s most outstanding campaigns, which have been brilliantly executed and showed results in meeting challenging strategic objectives. The imminent Jury at Effie Asia Pacific included the likes of Jarek Ziebinski, Chairman and CEO-Leo Burnett Asia Pacific, Chris Thomas, Chairman and CEO, BBDO Asia, Middle East and Africa & Chairman, Proximity worldwide and Ajay Kakar, CMO-Financial services, Aditya Birla group amongst 180 others from the world over.

FreeCharge won the coveted Effie award in the ‘Other services’ category where its was pitted against some well known brands like the BJP campaign, Bookmyshow and Olx. In total, there were 6 nominations in the category. The campaign was immensely successful for FreeCharge with most business metrics more than doubling post the campaign. Elaborating the reasons why FreeCharge was chosen, Alok Goel, CEO-FreeCharge said, “It gives me immense pride to know that FreeCharge has started 2015 on such a grand note. Winning this prestigious award is a great validation of our unique approach towards establishing FreeCharge as household brand.

Our product is built on a genuinely novel consumer insight to reward people with obvious value proposition for consumers. This campaign conveyed our value proposition in amazingly simple and humorous tone and hence was super successful.” Speaking on the occasion, Ashish Virmani, ‎AVP, Marketing with FreeCharge said, “We are delighted to win this award in 2015.  Effie is the most respected marketing award out there and this appreciation is a great validation of this campaign’s performance and the very real and relevant consumer insight it portrayed. Post the campaign, we enjoy leadership position as the most recalled brand in this category. Going forward, we will continue to build differentiated campaigns which will build on insights coming from a deep understanding of the customer.”