Remember playing Snake on our early-era cell phones, or Solitaire on the desktop computer? When it came to these games, we were used to ‘flying solo’. Even video games used to be mostly dual-player. The LAN parties made it possible for more players to join in, but things were still very local. Online gaming revolutionised the participation of gamers. People sitting in living rooms thousands of miles away could be playing with you. Consequently, gaming communities blossomed.

For a gamer, the sense of togetherness is best felt in gaming communities and multiplayer formats. It has been observed that more than 70% of gamers like to engage in multiplayer gaming experiences. Mirroring this preference is the multiplayer appeal of online games like rummy.

In the last 10 years, more than 3 billion people have engaged in mobile gaming. Several studies have shown that 40% of all gamers are interested in joining a gaming community. The primary motivation behind it is to interact with fellow like-minded gamers and discuss and share experiences. This motivation is the reason for the millions of rummy game download of apps like Rummy Prime, turning gaming from an isolated activity to a shared, sometimes even, tribal experience.

In the meantime, online gaming communities are evolving into more and more formalised forums. These communities have spelt-out moderation policies with guidelines on acceptable behaviour and codes of conduct, which are adhered to by the community members. The activities of the community are monitored by the moderators, who address feedback and issues promptly. 

Brand Engagement Through Player Engagement 

The period of isolation during the waves of COVID-19 acted as the tailwind that gaming communities needed. For gaming enthusiasts, online games became a welcome distraction and gaming communities a mode for social interaction. Recognising this preference, gaming platforms are also investing in community development. For them, player engagement forums are also an opportunity for brand engagement. 

Online gaming communities are influencing the branding and marketing strategy of gaming platforms. By nurturing an online community environment, gaming platforms are building a loyal fan following and brand identity while also gaining valuable insights and feedback.

How Gaming Platforms are Fostering Online Communities

Gaming platforms are integrating in-game communities as a part of the game itself. This is where players can interact with each other, even while playing a game. In-built voice chat and text messaging functionalities are part of modern gaming platforms and apps.

Besides, there are outside-of-game communities that cater to all gamers with similar tastes and preferences and are not limited to a specific game. These communities are independent and generally don’t have any affiliation to a particular gaming title. However, gaming platforms are more than happy to engage with these communities.

Platforms organise tournaments and live streams and insert various in-game challenges. These initiatives increase player interaction and exchanges and help the community to bond better. Proactive platforms are regularly communicating with player communities on forums and social media. The community members are regularly updated about upcoming events and releases.

The platforms are using user-generated content in a big way to increase their interaction with players and communities. By endorsing user content like gameplay videos and fan art, gaming platforms are creating a buzz in the gaming communities and giving recognition to deserving community members. Platforms are also engaging with influencers and gaming content creators. Their wide reach helps these gaming platforms connect with a large number of gamers and online gaming communities in one go. 

The Significance of Online Communities in Gaming

The significance of online communities is apparent from their universal popularity. Call it their role, importance, influence or even advantage; there’s a lot a gamer gets by being a part of a community.

Online gaming communities facilitate social bonding between like-minded individuals with a shared passion. Even introverts find it a good platform to come out of their shell and interact freely.

 

Mental health issues can be avoided through these online communities. Members find an outlet to speak their minds and socialise, which can keep isolation and depression at bay. Online gaming is an excellent escape from reality and can be a great way to de-stress.

 

When played responsibly, it can sharpen cognitive skills and reduce anxiety and stress.

 

Online gaming communities make the members more involved and engaged. They learn new things about specific games, gaming technology or the gaming industry in general.

 

Online gaming communities are a reliable source of information for gaming platforms. Platforms gain valuable feedback through efforts like early access releases and beta testing. 

Revolutionising Interaction and Connections

Online communities are certainly an effective catalyst for interactions and connections in the digital gaming world. It adds a social aspect to the activity of gaming by fostering player engagement, teamwork, collaboration, etc. If gaming keeps you entertained, online gaming communities are keeping your social side active too!