Amidst the lockdown, Gem Selections will provide its customers an online option to invest in gold by paying a small token amount starting from Rs. 100 this Akshaya Tritiya. As per the company officials, customers can pay any token amount starting from as low as Rs. 100 to buy Gold/Silver on the auspicious occasion. Those who wish to buy the precious metals can select the grammage of gold and silver and Gem Selections will dispatch the same to them whenever lockdown is over.

People can buy Gold & Silver through the Gem Selections official website/app, but they don’t need to necessarily pay the full amount. This policy has been formulated keeping in mind that during this crisis people are willing to spend less and due to the lockdown the brand cannot dispatch its products as per government regulations. The precious jewels/metals will be sold on the price of gold/silver as on the day of Akshaya Tritya, 2020 following which Akshaya Tritiya voucher will be sent to the buyers, wherein the grammage of the gold/silver will be specified along with the token paid by the customer. Complete transparency and authenticity will be maintained with the customers so that the trust in online buying of gold is strengthened during these troubled times.

Speaking on the new initiative on the upcoming festive occasion, Mr. Pankaj Khanna, the Founder & MD of Gem Selections, Khanna Gems Private Limited said, “These are very uncertain times and we are all away from our loved ones, hence as a responsible brand, we do not want our customers to be devoid of the tradition of buying gold on this auspicious day due to the current situation of lockdown and economic crisis. So even if from a distance let us all celebrate the age old traditions together through online mediums at a small price of just Rs. 100. We have also started receiving requests on our platform for Shree yantra- which is also considered to be auspicious for this day and expect to sell around 4,000 this year.”

The Akshaya Tritiya vouchers can also be gifted to friends and family on the occasion to restore the festive mood and develop the much needed connection. The voucher can be redeemed post lockdown through both offline and online modes. The brand has also partnered with 11 NBFC’s in order to sell Gemstones to their customers on EMI during these tough times. This is for the first time that any gemstone brand is selling gemstones on EMI in India. These EMIs will provide an easy gateway to every customer who wishes to buy unique and exuberant gemstones ranging from Rs. 5,000 to Rs. 15,00,000 on EMI which the customers can avail in the flexible EMI duration of 6 months to 60 Months (5 years). This is a ray of hope for those willing to follow their tradition of buying gold/silver or precious gemstones on the occasion of Akshaya Tritya.