Mumbai: Just prior to its release, the Mandeep Kumar –directed romantic comedy – ‘Tere Naal Love Ho Gaya’ has joined hands with the out-of-home advertising firm Global Advertisers in a bid to spread awareness across the Mumbai zone.

As part of the mandate, Global advertisers has conducted a promotional campaign for the soon-to-release film. Herein, the agency has put hoardings through-out the Mumbai.

Starring real life couple Ritesh Deshmukh and Genelia D’Souza,  Tere Naal Love Ho Gaya will release on 24th February, 2012. This is the third film wherein the couple stars together, after their debut in the 2003 movie, Tujhe Meri Kasam and in the commercially successful sex-comedy Masti in 2004. It is also their first on screen pairing after their marriage. Diljit Dosanjh and Veena Malik appear in cameo roles. Tere Naal Love Ho Gaya is jointly being produced by Tips Industries and UTV Motion Pictures.

On the association, Sanjeev Gupta, Managing Director of Global Advertisers says, “The Ritesh-Genelia marriage that took place just a while ago created a lot of buzz. This will surely bring in a strong influence onto the movie’s audience viewership; Global Advertisers aim to strategically promote the movie that will further strengthen this buzz point,”

Global Advertisers has been previously very successful in its campaigns. It has successfully promoted Bollywood blockbusters such as Ready, Singham and Dirty Pictures in 2011.