by NR INDRAN / INT

Mumbai : There was a launch of a four-part film series celebrating the 25th anniversary of one of the sneaker world’s most iconic shoes – the Reebok Classics Workout Plus.

As part of the anniversary celebration, the international Sportswear brand hooked up with 15 retailers from Europe to Asia to the USA to create 15 unique interpretations,melding the retailer’s inspirations with the inherent timeless style of the Workout.

The shoes hit stores on February 15th – and in the run up, Reebok is releasing four short films that tell the inspiration story behind the Workout collaboration through the eyes of four of the retailers.

Kicking off with the SNS collaboration film on Thursday9th February.

SNS x WORKOUT25TH ANNIVERSARY:

During a cold winter evening, the SNSx Workout is thrown into the depths of a foggy Swedish forest to hunt moose –only to find an aerobic workout with a very strange twist… check it out: http://reesha.re/snsvid

CREDITS:

Reebok Classics

The film was produced by Folke Film,Stockholm, Sweden.

Director: Marcus Söderlund

Producer: Kim Buisson

DOP: Linus Eklund

Post production: The Chimney Pot

Solebox x Workout25th Anniversary: Reebok presents Berlin-based retailer – Solebox.

Directed by Hertz & Kopf and featuring former MTV presenter and sneaker fan Patrice Bouédibéla– Solebox tell the story of two brothers who need to ditch the fast food and get a ‘healthy’ workout…and there lies the beginning of a genius master plan….

http://reesha.re/solebox25

Check out the shoe here: http://reesha.re/solebox

CREDITS:

Reebok Classics

Solebox

Director: Hertz&Kopf

Location: Solebox Berlin

Guest Star: Patrice Bouédibéla (MTV)

Atmos xWorkout 25th Anniversary:Japan-based retailer – Atmos.

No need to tread on eggshells around these guys when you’re celebrating – they’ll be spinning and kicking up a storm for the Workout – so click here if you want to join them, just make sure youturn out the lights…

http://reesha.re/atmos25

Check out the shoe here: http://reesha.re/atmos

CREDITS:

Reebok Classics

Production Company: DanceNotAct Inc.

Director: Alex

Mita x WORKOUT25TH ANNIVERSARY:Tokyo-based retailer – Mita Sneakers.

Everyone lives life to their own beat- a unique sense of passion and hard work to get you where you want. Check out the distinctive sounds and style that Mita Sneakers bring to their Workout anniversary collaboration: http://reesha.re/mita

CREDITS:

Reebok Classics

Production Company: DanceNotAct Inc.

Director:JUICYBULLDOG

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