Hyderabad, Andhra Pradesh: Celebrating the dawn of a new era in entertainment, Godrej Appliances, a leading player in the

Indian home appliances industry, today announced the launch of its Game LCD TV with revolutionary Motion Sensing Technology. Bringing to its consumers a whole new gaming experience unlike anything offered before.

The Game LCD TV from Godrej Appliances combines the features of an interactive gaming console along with an LCD TV introducing this technology for the first time in India. The Game TV boasts of a huge variety of 25 pre loaded games. The joystick’s unique gyroscopic motion sensor allows you to experience gaming technology at its very best- so now you can swing a racket, throw darts, bowl down an alley right inside your living room. And for the ones with an insatiable appetite for gaming, the television also allows loading extra games through SD Card or USB.

Special Features of Godrej Eon Game LCD TV:

* 25 Games In-Built- 25 interactive games (Tennis, Table Tennis, Dart, Bowling, Hammer Throw, Panda Hercules, FIshing ,Trampoline, balance, Castlet Quest, Zodiac, Farmer Trials, Fire Cracker, Connect 5,Hero Kids, Kadoo’s Adventure, Mnemonics, Othello, Elf’s Paradise, S-Lugz, Space Assault, Sudoku, Tangram, Tank Storm, Zillinaire)

* Energy Mode-Godrej Eon LCD TV is designed in such a way that it automatically controls backlight for optimum performance of an image based on the content. And hence is energy efficient

* 2.4 GHz Wireless Joystick- For trouble-free sync between joystick and the television

* HDMI X 2-High Definition Multimedia Interface (HDMI) enables you to enjoy high quality pictures and videos through a broader range of external multimedia devices

* USB 2.0 Movie X 1-Enables enjoying a range of movies, photos and music on your LED TV

* Game SD Card Slot- Enables loading additional games

* Game USB 2.0- Enables loading additional games

* 1 GB Memory Size for games

Commenting on their entry into the gaming category, Mr. Kamal Nandi, Vice President, Sales & Marketing, Godrej Appliances said, “Godrej has always focused its efforts on innovative design and technology aimed at delivering the most efficient and enjoyable products for the masses. With our expertise in high technology manufacturing, we are well poised to give the Indian consumer a revolution in TV and gaming experience. The combination of advanced interface and engaging game play with motion sensing broadens our appeal to all members of the family. This product will also help our brand to establish an early connect with children. Hyderabad is an excellent market for televisions and we are looking forward to the continued support and patronage of our customers here”.

Added Mr. Ramesh Chembath, Sr. General Manager, Marketing, Godrej Appliances, “Television today has been transformed into an interactive medium, allowing viewers the opportunity to do more than just watch television. This is only the beginning; we will continue to introduce innovative products to enhance the entertainment choices for our consumers”.

The Godrej Appliances Game LCD TV will be available across Andhra Pradesh at the price of Rs. 40,000 (MRP) from August 2010.