GoTry, India’s first and only multi-brand sampling platform opened its newest kiosk at Great India Place Mall (GIP), Noida, dubbed as one of the largest operational malls in India. At the heart of Delhi-NCR, GIP houses a variety of retail outlets and witnesses footfalls of thousands on a daily basis. The Go Try kiosk strategically located near the always jam-packed Lifestyle store has already been eliciting a lot of interest in shoppers of all age-groups and demographics. Since the mall is also frequented by students in hordes, the Go Try kiosk also targets this segment to encourage them to sample different products.

“Setting up Go Try kiosks in malls is a deliberate strategy to give it the dual advantage of high footfall locations and a setup where people are in the right frame of mind for experimenting & interacting with their favourite brands” says Dhruv Kalra, the man behind Go Try. India’s first and only multi-brand sampling platform, Go Try promises marketers everything that traditional sampling cannot. With technology at its core, Go Try samples a product exclusively within its target group to ensure precision, relevant feedback and lower costs – all of which translate into better marketing decisions for the brands on sample.

Currently on an expansion spree, Go Try took off six months ago with pilot kiosks at Pacific Mall, Delhi and Oberoi Mall, Mumbai. Currently standing at a count of four kiosks already, Go Try is eyeing rapid expansion with kiosks at leading malls across Hyderabad, Bangalore and Kolkata by May 2013.

Kalra also added, “Go Try is looking at making a national footprint and malls across top metros in the country will soon have Go Try kiosks. The superlative response that we’ve seen at the current setups has made our expansion plans even more aggressive. We aspire to become the leader in the sampling business focusing on personal care, home care and the food & beverage sectors.”

Go Try kiosks have already dispensed over 1.5 lakh samples for over 35 leading brands including Ponds, Vaseline, Quaker Oats, Dabur Real, Nivea, Comfort, Knorr, Hippoo, Surf Excel, Tang, Loreal, Garnier Light, Pepsodent,Veet and Vanish. A registered consumer base of 55,000 and an ever-multiplying base of more than 300 new users daily / kiosk to prove that Go Try is a force to reckon with.