GROHE from Germany, the world’s number 1 brand in sanitary fittings today announced the launch of GROHE SPA™ Collection in India, a complete range

of integrated custom bathing solutions, for a three-dimensional sensory treat. The collection offers an unrivalled range of products for unique bathing spaces matching personal lifestyle and preferences. This luxurious experience is now available in the Indian market.

Modern life can be exhausting and even overwhelming at times. Good health alone doesn’t make for genuine personal well-being. Spa applications and holistic therapies are becoming more critical in maintaining a mental and physical balance. In response, people are shifting many of their activities into their home, their personal cocoon, and enjoying quality time in familiar surroundings. The bathroom is a key location in this context, shifting from a purely functional role into a setting for that special experience – a place where you can truly be yourself.

The new GROHE SPA delivers personal moments of relaxation and regeneration. The product range is uncompromising in terms of both functionality and design, serving up exactly what each individual needs to create their own unique spa experience. The bathroom provides the architectural space; GROHE SPA provides the experience – adapted to suit personal preferences yet clearly structured.

At the launch Mr. Mathew Job, Vice President & Managing Director, GROHE India commented, “Unlike a commercial spa, your home spa can be tailored specifically to your needs. Indulgences like your ideal water temperature and pressure just as you like it are at your disposal, and the best part is you can take as much time as you wish. With this new Spa collection we aim to help you escape to your personal sanctuary every day and Enjoy Water.”

The enticing Spa collection is available in three design styles- GROHE Ondus®, Allure and Atrio, bringing balance and harmony to today’s cosmopolitan bathrooms through exploration of three simple geometric forms: lozenges, squares and circles.

GROHE ONDUS – Sensual Minimalism

Mechanical or digital the choice is yours. Lozenge shapes bring cohesion to our GROHE Ondus® collections and convey a softer take on the exacting lines of minimalist architecture.

GROHE ALLURE – Bold Architecture

Allure collections feature square and rectilinear forms to complement the precise angles found in modern interiors.

GROHE ATRIO – Circular Harmony

The flowing silhouettes of circles, cylinders and curves bring a soft human appeal to our Atrio collections.

Each collection remains true to GROHE’s three brand values: human, easy and performance – resulting in a range of user-centric products that combine the latest technology with enticing and intuitive design. Digital or mechanical operation, inspiring surface finishes – with GROHE SPA™ collections we’ve considered every detail imaginable so that from start to finish, you have more choice, more features and more enjoyment.

Whether it’s ten minutes in the morning or two hours at the end of the day, your spa bathroom is there to be enjoyed: 24/7 – no appointment necessary.

The GROHE SPA™ Collections are available at select showrooms across India. Find out where you can pick up these exclusive designs by calling on our toll free number: 1 800 102 4475.

About Grohe AG

Grohe AG is headquartered in Düsseldorf, Germany and is world’s largest manufacturer of single brand sanitary fittings. It employs close to 5100 employees worldwide, out of which 2600 are based in Germany. Grohe has six production plants of which three are located outside Germany, namely in Portugal, Thailand and Canada.

About Grohe India Pvt. Ltd. (GIPL)

Grohe India Pvt. Ltd. (GIPL) is a wholly owned subsidiary of Grohe, Germany and has completed five years of direct operations in India. In this time has acquired a significant position in the Indian market as one of the largest selling foreign brands. Grohe recently launched its first Indian ‘Grohe Technology Centre’ in Bangalore in November 2009. This centre is a great opportunity for people to come and experience the world of Grohe. Besides featuring the entire range of Grohe products, the Technology Centre also showcases the Grohe elements of Quality, Technology and Design.