Ahmedabad: ‘Advertising is the art of creating the right impact on the heart and brain at the same time’ said noted Ad-man Manish Bhatt, who was in the city to be part of 10th anniversary celebrations of One Advertising and Communication Services Limited (ONE). With presence in Mumbai and Vadodara, apart from the corporate Head Office in Ahmedabad, ‘ONE’ has emerged as one of the fastest growing advertising agencies of Gujarat.

ONE celebrated its 10th anniversary by organizing a unique information exchange program chaired by Manish Bhatt. Mr Bhatt is the founder Director of Scarecrow Communications Ltd. (a group company of Concept India). Mr. Bhatt has worked with some of the biggest advertising agencies like Contract, O&M, Ambience Publicis and McCann Erickson before incepting Scarecrow.

Acknowledging the growth of ONE, Mr Bhatt added that advertising world is in hunt for agencies that can match the global trends and understand the mindset of local natives at the same time. And, ONE has been successfully delivering such perspectives to big brands continuously. In the span of 10 years, ONE has emerged as the agency with the biggest infrastructure and largest human capital force.

Strategic communication planning and creative execution is the differentiating factor of ONE. Over the years, the agency has enriched international, national brands with local perspectives and uplifted local brands to national stage. ONE has also carved out its niche for innovative pharmaceutical communication. Moreover it has also been successfully handling communication needs of various government departments and state promoted Public Sector Units. Not limiting itself to communication, ONE has also created a formidable presence in management training and consultancy services.

It is the deep understanding of target audience, executing the precise communication as per the brand requirement in a unique manner, professional yet cordial relationship with media and clients that has helped ONE to add pace to its growth.

This cordial alliance was also reinforced by the presence of some of the biggest corporate heads and decision makers of the state in the glittering evening. Addressing the gathering, Ms Vibhuti Bhatt, Director of ONE credited the success to unflinching support of clients, media house and to her colleagues. She also promised more innovation in communication, strategy and execution from ONE in the years to come.