Hyderabad :  Hasleen Kaur Movie Star, Top Model and Miss India 2011, launches the Aspen new collection of watches in Just in Vogue store at Hyderabad Central in Punjagutta today.

Aspen Watches is the International watch brand owned by Just Lifestyle.  It is a predominately a ladies brand, designed especially for a strong and confident woman.  Known for its intricate designs, every Aspen watch has a unique jewellery element which makes it different from regular watches

The brand uses different chains and unique dials outsourced from Italy, Russia, China and other countries to give  watches an extraordinary look. Watches are adorned with Austrian crystal to give it a jewellery look.

Depending on the designs Aspen has 5 collections: Feminine Exclusive, Power Bold, Core Classic, Ceramic collection and Homme collection.The brand uniqueness lies in feminine exclusive collection.

Price in the range of the new collection is Rs 7500 to 12500. Given the range,  the watch is a steal, which most women go for it.

These watches are retailed across 200 stores India and is also available in Morocco and other Middle East countries

Speaking on the occasion Hasleen Kaur said I am privileged to be associated with Aspen Watches which is the only women centric watch brand in India. The brand sends a core message of empowering woman.  The products are designed with beautiful concepts and intricacy.

Also present on the occasion Manoj Subramanian, Brand Manager,  Just Lifestyle Pvt Ltd observed that Just in Vogue @Hyderabad Central is one of the best stores in India. Hyderabad with its unique customer profile is the fastest growing market for Just lifestyle which has 55 stores across 30 cities. He also mentioned that there are plans to open 5 more stores in Hyderabad

The Rs 120 crore company, Just Lifestyle plans to increase the number of stores to 100 in one year across 50 cities.

Just Lifestyle is the leading name in organised watch retail industry. It enjoys the advantage of being one of the oldest entrant in the organised retailing scape in India informed Manoj.

Retailing with over 40,000sq.ft area across India , Just Lifestyle houses over  50 International watch brands Manoj said. The stores boast an array of a right mix of products with Top International and National watch brands like Aspen, Tissot, Calvin Klein Fossil, Diesel, Casio, Skagen, Guess, Seiko  and Kenneth Cole allowing customers to enjoy a  world-class watch shopping experience, he added.

Giving overview of the industry Manoj Subramanian informed that the total size of organized wrist watch retail industry in India is approximately Rs.6000cr. which is majorly driven by low end watches below Rs.10000 and constitute 65% of the total Market. 20% of the business comes from the watches of medium range costing somewhere around Rs.10000 to 1 lac. The premium watch segment is only 15%