Barista Lavazza, the leading coffee chain in India, has taken yet another step for its guests to enjoy the best offers at their favorite coffee shop. Barista Lavazza, part of Lavazza in India, today announced the launch of this new initiative ‘Hot Deals’, for passionate coffee lovers of the country. Guests will now have more reasons to visit Barista Lavazza cafés and enjoy attractive offers.

Barista Lavazza guests will now be entitled to this new initiative by simply registering themselves on the Barista Lavazza website or Facebook. Once successfully registered, the guests will get directed to the page on the website, where they can access the following…

Hot Deals

Post your Idea

Share a memorable experience

Share a recipe

Mr. Saurabh Swarup, Head-Marketing & Product Development, said, “At Barista Lavazza, we always strive to present the best coffee experience to our guests. This is yet another step towards this direction. We welcome our guests to explore the exhaustive range of Barista Lavazza delicacies in the most attractive and exciting ways.”

On registering, guests get the privilege of downloading an attractive offer coupon available on the hot deals section. Guests just need to carry the print of the downloaded coupon at the nearest coffee shop to avail the attractive offer.

As part of the launch, guests can enjoy four offers every month and all offers are available across all Barista Lavazza cafés in the country except for corporate, franchise and airport stores.

Lavazza India:

LAVAZZA is synonymous with coffee internationally. It is the true hallmark of Italian coffee and has been responsible for spreading the aroma of espresso coffee around the world for over a century. The popularity of the unique taste of its products comes from the strength of the experience, the use of the finest raw materials and advanced technological resources. Together with espresso, the symbol of the company’s corporate culture, it offers a complete range of products to suit all palates, consumer habits and coffee preparation methods. It is the true symbol of Italian espresso coffee and the associated Italian identity worldwide.

Lavazza entered India by acquiring Barista Coffee Company Limited and Fresh & Honest Café Limited, India’s leading coffee, vending and retailing, company in 2007. Luigi Lavazza S.p.A., with its origins back in 1895, is an international coffee powerhouse, synonymous with all things Italian – creativity, art, passion and of course espresso coffee. The brand is the sixth largest coffee roasters in the world, enjoys a market share of 48% share in the Italian retail market (value, source: Nielsen) and operates in over 90 countries, in the Home and Away-from-Home sectors (Foodservice, Vending and Cafes). In 2010 sales exceeded USD 1.4 billion.

Today it has consolidated its presence in the retail branded coffee, café products as well as in the coffee machines segment and has become a leading player in the country. Some of the innovative products from the company include Cookie Cup, Coffee Caviar and Coffeesphere, which not only appeals aesthetically but is also scrumptious in taste. It has also launched the internationally well know FMCG coffee brands like Club, Café Espresso & Qualita Rossa in the Indian markets. Lavazza also has a strong international presence in the espresso coffee capsule systems, directed towards the commercial and retail consumers through hugely successful products such as Lavazza BLUE and A Modo Mio.

Barista Lavazza:

Barista was established in February 2000 by Barista Coffee Company Limited, to recreate the ambience and experience of the typical Italian neighborhood Espresso Bars in India. Barista Lavazza aims to provide a comfortable place for people to relax and unwind over a cup of coffee. Barista Lavazza has also been voted ‘Superbrand’ three years in succession.

In 2007, Lavazza acquired Barista Coffee Company limited and post the completion of the brand integration process all Barista Espresso and Barista Crème outlets across India are known as Barista Lavazza and Barista Crème Lavazza respectively.

At present, Barista Lavazza has over 200 Espresso Bars and Crèmes in over 30 locations in India. Besides India, Barista Lavazza also has cafes in locations across Srilanka, Bangladesh, Oman and the UAE.