Mumbai: Hurrem’s, India’s first-ever authentic Turkish baklava brand, part of Prime Foods and Confectionery LLP, is steadily expanding to multiply its presence in the country. The authentic Turkish dessert and confectionery brand has launched an association with JW Marriott Mumbai Juhu to make the Hurrem’s experience available to the hotel’s discerning patrons. As the flagship property of JW Marriott Hotels in India, JW Marriott Mumbai Juhu is a name known for its exceptional hospitality and F&B experiences hence, making it an ideal location for Hurrem’s to bring its authentic Turkish culinary experience closer to home.

Commenting on the association Mr. Ahmed Farid, Co-founder, Hurrem’s said, “We are pleased to bring Hurrem’s authentic Turkish desserts and confectionery to one of the country’s most renowned hotels, JW Marriott Mumbai Juhu. Over the past year, we have thoughtfully grown our presence with several partnerships and launches to make the Hurrem’s experience more widely available to patrons. We look forward to providing guests and visitors at the property with the most authentic Turkish culinary experience in Mumbai!”

Hurrem’s was launched in November 2019 with the core objective of bringing to India an authentic taste of Turkey. Since then, the brand has consistently taken steps to make its offerings available to a wider audience. With the JW Marriott Mumbai Juhu partnership, Hurrem’s has moved a step further in that direction. The association also marks Hurrem’s entry into the country’s luxury hospitality space, enabling the brand to reach a larger audience.

Hurrem’s signature offerings will be available via a dedicated store-in-store (SIS) located at Bombay Baking Company, the hotel’s patisserie and deli. The brand’s most sought-after offerings including the signature baklava will be made available in over fifteen varieties such as Pistachio Baklava, Havuc Dilimi, and Chocolate and Hazelnut Baklava. Hurrem’s will also serve an extensive range of Turkish Delights, chocolate coated lokums, and various flavours of the heavenly Trilece, for a relaxed afternoon at the patisserie-deli.

Through this partnership, Hurrem’s also aims at driving its objective of leveraging India’s rapidly growing gifting industry and introducing a new trend in the premium gifting space, that of artisanal, luxe Turkish food hampers. Such hampers of edible delicacies have seen a rise in popularity especially in the last year hence, Hurrem’s will be offering pre-curated and custom-made hampers at JW Marriott Mumbai Juhu, apt for all occasions, festivals, weddings as well as corporate events.