New Delhi : For long, there has been a gap whenever suppliers have tried to reach out to a larger set of buyers and vice versa. It is this challenge, which gets addressed in IndiaMART.com’s latest brand campaign. The country’s largest online B2B marketplace announced that it has extended its nationwide brand campaign to print and online media after launching it on leading radio stations last week. The new drive relies on the theme of “More Buyers, More Suppliers, More Business”. It seeks to demystify how more than 50 lakh buyers from over 95 countries, 10 lakh suppliers in 50, 000 categories rely on IndiaMART.com to find relevant business partners and approximately Rs. 10,000 crore worth of annual B2B transactions take place through the marketplace.

The two month long campaign not only will make use of the conventional media including print, but will also have a healthy mix of contemporary media forms such as digital, outdoor, social media etc. and follow a pinpoint strategy to reach out to as many Micro, Small and Medium Enterprises (MSMEs) in the country. The Outdoor campaign is slated to commence in February and will cover major industrial hubs, traffic choke-points across the country.

Underlining the need to enhance MSME awareness about the benefits of B2B marketplace, Mr. Dinesh Agarwal, Founder and CEO, IndiaMART.com said, “Before commencing with our business, we had identified the lacuna existing between buyers and suppliers. Thus, IndiaMART.com was incepted to help MSMEs seize business opportunities by easily locating relevant business partners through an online B2B platform. Our latest brand campaign strongly echoes the similar essence and illustrates our commitment to establish an understanding among more and MSMEs to utilise the Internet as the most effective medium to do business and grow.”

The Print campaign will cover more than 20 national dailies encompassing financials, mainlines and vernaculars such as Economic Times, Times of India, Hindustan Times, The Hindu, Amar Ujala, Dainik Jagran, Dinakaran, Dainik Bhaskar, Divya Bhaskar, etc. and over 50 business & trade magazines such as Business World, DARE, Entrepreneur, Business Star, Jasubhai Media Publications, Four Square Media, among others. It will also run on the world wide web through Google adwords and Times Internet Limited, et al.

Online B2B marketplaces such as IndiaMART.com have revolutionized the way of doing business and set a new paradigm of competitiveness. They are a one-stop solution for MSMEs giving them 24X7 access to global markets in no time and without having to travel. However, MSMEs still lack in the use of technology for their business operations. IndiaMART.com’s focus is to educate them about the benefits of online B2B marketplaces through its brand campaign. This is explained well through catchy one-liners on radio and creative ad in print and online media.