Bangalore: Indiaplaza.com, the company which pioneered online shopping in India since 1999 is celebrating World Book Day with an unbelievable offer for book lovers – Flat 50% off with free shipping across India on over 8 million books. World Book Day is an annual event that falls on 23rd of April and is organized by UNESCO to promote reading globally.

The offer by Indiaplaza covers millions of Indian and imported books across popular categories like fiction, non-fiction, management, biographies including comics and books for kids and young adults. Commenting on the offer Mr. K Vaitheeswaran, Founder & CEO said “We have sold millions of books at low prices online since 1999. The World Book Day gives us another opportunity for allowing book readers to fill up their shelves and buy all the books they wanted to buy.”

The idea for the world book day originated in Catalonia, Spain where on 23 April, Saint George’s Day, a rose is traditionally given as a gift for each book sold. Another connection to this day is that famous authors like Shakespeare, Maurice Druon and other such prominent writers share their birth/death anniversaries on this day. This day was thus chosen to pay a world-wide tribute to books and authors, encouraging everyone, in particular young people to discover the pleasure of reading.