by NR INDRAN / INT

InMobi, the leader in mobile-first technology platforms, and the largest independent mobile ad network, today announced the private beta launch of InMobi Lifetime Value Platform (LTVP).  This free-to-use platform allows premium publishers and app developers to better understand and engage their users, helping to maximize lifetime value (LTV), and ultimately increase revenues.

InMobi LTVP works by identifying different in-app user groups and providing deep be haviorinsight to the premium publisher or app developer. The app publisher using the InMobi platform then has the ability to rapidly modify the app’s behavior for each user segment without having to resubmit the app for approval.

The InMobi LTVP takes a three-step approach:

1.            Insights: Gain advanced user insights across app usage, user engagement, in-app revenues, and other behaviors within the app.

2.            Segments: Define granular user segments based on behavioral attributes such as monetary value of the purchase, time spent inside the app, number of app launches, or other custom events unique to the app.

3.            Actions: Deliver rich in-app messages and modify app behavior at a segment level using targeted actions such as selling unique virtual goods, displaying highly customized ads, rewarding power users, or cross promoting other apps.

Commenting on the launch, Chandrashekhar Vattikuti, VP of Product Management, InMobi, said “Successful app publishers understand that real value is achieved through user engagement and loyalty.  We noticed a need for a platform that helps app developers and premium publishersga in detailed insights into user behavior and deliver targeted actions in real-time.”

“Early feedback has been very positive and we’re seeing that there are very clear benefits to the app developer and premium publisher community,” concluded Mr Vattikuti.

InMobi LTVP isfree-to-use for premium publishers and app developers and currently supportsiOS and Android, with Windows 8 in development. For additional information and to request an invitation to the private beta, please visit: http://www.inmobi.com/ltvp .

InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 485 Million consumers, in over 165countries,through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands.

InMobi is venture-backed by investors including: SoftBank, Kleiner PerkinsCaufield &Byers and Sherpalo Ventures. The company has offices in Bangalore,Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul,Singapore,Sydney and Tokyo.

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