The Tourism Promotions Board (TPB) will be organizing the 13th Philippine Travel Exchange (PHITEX 2014) scheduled on September 02-05, 2014 at the SMX Convention Center, MOA Complex, Pasay City.

PHITEX is an annual marketing event that aims to strengthen the country’s brand image and encourages the participants to promote affordable and competitive tourism packages. The theme of this year’s PHITEX is “Innovate and Integrate, Empower and Engage.”

The highlight of PHITEX 2014 will be the TRAVEX, where invited foreign buyers of tourism products and services will have the opportunity to transact business with authorized Philippine Sellers in one-on-one tabletop scheduled appointments. The invited Foreign Buyers will also experience the fun and excitement of the multitude of activities during the post tours to key Philippine attractions and destinations. Educational Seminars for interested Sellers will also be conducted on September 03, 2014.

Mr. SanJeet, Tourism Attache, Philippines Tourism Marketing Office India, said, “The Philippines has tremendous potential for MICE activities. We are optimistic for continued growth in this sector. We are committed to improve to make Philippines a more attractive MICE destination for the Indians by working closely with corporates. We are thankful for the support of the Philippine Embassy and the Philippine Consulates.”

PHITEX 2014 is supported by the Philippine Tour Operators Association (PHILTOA), Philippine Travel Agencies Association (PTAA), Hotel Sales and Marketing Association (HSMA) and Board of Airlines Representative (BAR).