Mumbai : Iconic Belgian watch brand Ice-Watch today announced its launch in the Indian market spread across the cities of Mumbai, New Delhi, Bengaluru, Hyderabad,Pune and Kochi. In addition, the watches will also be available through all key retail online portals. The watches in India will now be a part of the global Ice-Watch phenomenon and join the brand’s vast network of 12,000 stores in over 110 countries worldwide.

One of the most eye-catching features of Ice-Watch timepieces is that they positively burst with bright,bold and very vivid colors from deep cherry reds to bright lime greens, vibrant and exciting to behold. 500different Ice-Watch designs to complement different lifestyles will be available in the Indian market together with a bold range of accessories that include Ice-Clocks with the same Ice-Watch signature. The brand will bring to India its latest collections including Ice-Forever, Ice-Love, Ice-Chocolate, Ice-Chrono Party,Ice-Glow and Ice-Chrono Electrik starting at Rs. 5500. The collections are aimed at a broad consumer base that is international,intergenerational and intercultural.

Styled to reflect European glamour, Ice-Watch timepieces are designed in Belgium and the brand brings a host of desirable qualities to the table. While the brand offers a vast array of designs in limitless colors, the thrilling features and exquisite touches,unisex appeal and versatility makes Ice-Watch stand out from competition.Offering impeccable quality, the timepieces are guaranteed for two years and are one of the few in its sector to offer features such as 10 ATM water resistances,a screw-on rather than a sealed case back, and a robust ‘Ice-Ramic’ polyamide+case. Ice-Watch has thus transformed into an international reference in fashion watches.

Brainchild of Belgian entrepreneur Jean-Pierre Lutgen, Ice-Watch was created as a fashion accessory and initially available in a range of ten colors presented in matching packaging with a particularly innovative design money box called“BeCubic”, which reflects the dynamic and modern nature of the brand. The box and the watch form a whole, complementing one another in their texture, their transparency and their colours. In six years since its launch, Ice-Watchhas sold almost ten million timepieces across the world and clocked a turnover(jewelers) of €400 million for the year2012. In India, Ice-Watch is distributed by Ganga Watches Pvt. Ltd. A sister concern of Swiss Promotion Group with a rich legacy of over 4 decades handling brands like Ulysse Nardin, Greubel Forsey, Perrelet, Gucci and Davidoff in India.

Ice-Watch has exclusive distribution partners who are more than simply a commercial channel through which products can be placed on the market, these people take part, directly or indirectly, in the research carried out by Ice-Watch in marketing and brand positioning. Besides the exclusive stores, the collections are available through various channels ranging from jewelry shops, kiosks, department stores,multi-brand points of sale, tax-free boutiques in airports, on board the airplanes of around 70 prestigious airlines to e-commerce portals.

Announcing the launch of the brand in India, Mr.Didier Kinsoen, Director , Belgium, Ice-Watch, said, “Ice-Watch is thrilled to enter India with the launch of distribution outlets across the country. Ice-Watch timepieces continue to change the way the world looks at time and we are confident that Indian consumers are ready to make the brand an essential part of their lives and become a part of the global Ice-Watch phenomenon.”

The Ice-Watch brand has brought a breath of openness and fresh air to the watch-making world thanks toan idea, a vision, a strong identity, a wink to luxury and a community of enthusiasts who pass on the spirit of the brand to others around. A real brand2.0, Ice-Watch counts on a community of over 4.7 million permanently connected fans, a closely knitted team, entrepreneurial partners and enthusiastic consumers.

Source : Lokesh Shastri