Mumbai: iPunch, a unique mobile app that highlights social issues through pictures, have rolled out its latest innovative campaign called #raiseastink ,on December 22, 2014 with an exclusive partnership with Samsung Galaxy Apps. iPunch is a mobile app which makes process of social change appealing to youth.  iPunch team have developed unique animations through which users can express themselves on various social issues captured on mobile camera.

Atongue-in-cheek campaign #raiseastink by iPunch gives us a peak into our future woes with garbage, while asking you to raise a stink today on the issue. These images shot at a landfill recreate moments, by amalgamating people participating in activities associated with scenic mountains, with that of the landfill. The grail of this campaign is to identify garbage black spots. iPunch is also closely working with the civil society organizations to take this campaign to educational institutes and corporate as part of the outreach program.

With an exclusive partnership with Samsung Galaxy Apps, the application can be now downloaded from the Samsung GALAXY Apps Store. Speaking about the launch of this campaign,Tarun Malik, ‎Director, Media Solutions Center & Cloud Services, South-West Asia, Samsung Electronics said, “At Samsung, we take on ourselves the challenge to lead via software innovation. iPunch is one such innovative way of bringing about a positive change; and we are hoping that it will let millions of Samsung consumers in India actively participate and support a larger cause that impacts our day to day lives”.

Rajesh Choudhary, CEO and Founder, iPunch added, “Standing up for change is taken serious and preachy at times by the youth of today, and our challenge was to change this paradigm and build social empathy . iPunch uses mobiles cameras to capture social issues, and drive user engagement through animation based on primal emotions. Further gamification & real rewards makes the entire app fun & rewarding.’’ In the next couple of weeks the #raiseastink campaign will continue to focus on building awareness and initiating hyper local waste management drives. iPunch with this initiative provides another innovative solution to Prime Minister Modi’s call for a Swachh Bharat.iPunch developed by Action Gunners Technologies Pvt. Ltd. is available for download free, exclusively on Samsung GALAXY App Store on all Samsung Smart Phones.