The theme for the season, #MadeDifferently, invites participating designers to demonstrate cutting edge technology, innovation in fabrics/materials or surface application. The upcoming season will be driven by innovation, hence it is important for the designer to highlight the process of developing the collection focussing on how it is #MadeDifferently.

Speaking about the association, Coca-Cola India spokesperson said, ‘The debut of ‘The Platform’ last year led to the discovery of meritorious designers, who not only enthralled us with their creativity but also set high bench marks across the fashion fraternity. We are proud of our previous season’s winner Kanika Goyal, who got recognised by Forbes India in their ‘30 under 30 Young Achievers’ 2019 list. We are excited for the second edition of The Platform and look forward to welcome smart and original thinkers who resonate with this year’s theme #MadeDifferently.”

Jaspreet Chandok, Vice President and Head of Fashion, IMG Reliance said, “A multitude of emerging designers have identified the potential of this program making it a success during its first run. We are happy to launch the second edition of The Platform in association with smartwater to hone and nurture new designer talent in India.”

The registration for the programme is now open till the 15^th of June at http://lakmefashionweek.co.in/. Shortlisted entries will be judged by an eminent jury.