PC Chandra Jewellers, the leading jewellery house announced the launch of “Eterna Collection”.  For those who want to create a red-carpet look for the most awaited day – look no further than the “Eterna Collection” by PC Chandra Jewellers. This collection gives a whole new definition to jewellery, with eclectic pieces that are sure to catch everyone’s eye!

It has famously been said that change is the only constant! So is the case with jewellery. Since time immemorial, the human race has accessorized to enhance beauty. From stones to base metals to precious metals these accessories evolved to become jewellery as we know it today. Jewellery, in what ever form, has been and shall remain eternal in its quest to enhance beauty.

This was the guiding principal that led P. C. Chandra Jewellers to first introduce the Eterna Collection in Los Angeles during Ananda Utsav.

Looking at the tremendous audience response, the collection with additional pieces were also showcased at the recently concluded Indian International Jewellery Show, held in Mumbai and North American Bengali Conference at Las Vegas.

The jewellery pieces from the Eterna Collection combine edgy designs with intricate craftsmanship which are softened with bright sparkling gemstones, giving the collection a distinctive look.

Kritika Kamra, television artist & brand ambassador for the Eterna Collection graced the launch of the collection that was displayed at the PC Chandra Chowringhee store. Commenting on the occasion, Kritika said, “The Eterna Collection once again boasts of contemporary and elegant designs, which is a hallmark of PC Chandra Jewellers. The collection has a very elegant and classy feel to it and I am happy to endorse it.”

Speaking on the occasion, Mr. Prosanto Chandra, Joint Managing Director, P.C. Chandra Jewellers said,” We take pride in crafting each of our pieces with intricate detail, making you feel special. With the festive season round the corner, this collection is sure to command the buyer’s attention as this will beautifully compliment all traditional and modern attire.”

The Eterna Collection would be available across all the showrooms soon.