Mumbai: To celebrate the India launch of its flagship curved smartphone LG G Flex, LG Electronics today organized a grand launch party in Mumbai in association with renowned fashion photographer, Mr. Atul Kasbekar. The theme of the party was ‘India at 67’which unveiled the new, vibrant India at 67 years post-Independence, with 12 renowned photographers displaying mesmerizing pictures shot from every nook and corner of 10 different cities in India on Jan 26, 2014.

Welcome to the beginning of Immersive India

The superstar of the night, LG G Flex, sparked conversations on it’s never seen before curved structure, brilliant POLED display, and flexible body and optimized UX. The smartphone’s very pronounced vertical curve hugs the curve of the human face when making a call, putting the mic closer to the face.The G Flex is an absolute knock-out with its beautiful 6 inch curved POLED display, delicate bezels, ergonomic build, and premium feel. The smartphone features Qualcomm® Snapdragon™ 800 processor and a multi-featured 13MP rear camera. Other features that help it stand out in a crowd of clone smartphones are its Self- Healing Back feature, which is the phone’s defense against the everyday wear-and-tear scratches and nicks, and its button less body with just Rear- Key, that was first introduced in LG G2.

According to Mr. Atul Kasbekar, renowned fashion photographer, “I didn’t want to just launch a great new piece of equipment. I wanted to start something that hopefully becomes a legacy. ‘I’m genuinely grateful to LG for its enthusiastic support to the visual medium and to start what I believe will be a photo image bank of historical and archival importance. In less than a decade from now, I am convinced this will be proved true. Today’s smartphones have effectively taken over from the ‘snappy’ camera and promise ease of use and quality. With every new model, there is a noticeable if not dramatic improvement in the optical quality and photographic options. It can only get better from here.

Commenting on the launch of G Flex, Mr. Amit Gujral, Marketing Head, LG Mobiles, said, “The G Flex represents a new era in the world of smartphones where curved and flexible displays are no longer a sci-fi fantasy. The G Flex, which sports a vertical curve, is optimized for an immersive cinematic viewing experience and enhanced audio abilities. With the launch of G Flex, we wish to seal our place in the list of top innovators in the smartphone space.”

The party saw a number of B-town celebrities, influencers, opinion-formers, models and artists come together for a night of fun, creativity, wine and technology. In a sea of familiar faces, Shahzan padamseewas, Shveta salve, Apurva & Shilpa agnihotri, Anushka manchanda was seen attending the party along with Sarah Jane Dias . Also present was Mandira Bedi flaunting the newly launched G Flex in her hand.

The LG G Flex is priced at MRP Rs. 69, 999/- and will be available in various stores across India.

Source :Sachin Murdeshwar