New Delhi: Lloyd today ushered in a new era in Indian television viewing with the launch of the World’s Biggest LED TV – at a majestic 84-inch – coinciding with the spirit of the ongoing festive season.

The product was launched in a mega-promotional event with much fanfare here to launch superstar Akshay Kumar’s latest blockbuster, ‘BOSS’. The collaboration is a first-of-its-kind in the history of Hindi film industry, where a brand, Lloyd LED TVs, shall get the status of being the presenting sponsor of a movie.

Not just this, even the promotional offer designed by Lloyd is quite singular in nature. Lloyd has launched a money-back offer on its product. Aptly titled ‘Lloyd presents BOSS KA CHALLENGE’, this special scheme invites customers to buy a Lloyd LED TV and if they do not find the quality satisfactory, they can return the TV and get their money back. A cracker of a scheme along with sizzling-hot products, this festive season, the brand is now all set to make its success skyrocket!

Nipun Singhal, Director, Lloyd Electric & Engineering, said, “With the launch of Ultra HD, Smart and 3D 84inch LED TV, the world biggest LED TV, Lloyd has showcased that it has the best in technology comparable with any brand in the world. While Lloyd LED TV has world-class quality, we believe the “Lloyd BOSS KA CHALLENGE” offer is proof enough to encourage our customers to buy world class Lloyd LED TVs.”

Boss Ka Challenge’ is a unique first-of-its-kind promotional scheme that speaks volumes about the brand’s confidence in its quality and performance. And this festive season, with this cracker of a scheme, Lloyd has given its customers even more reason to revel and celebrate.

Over the years, Lloyd, a US$500-million group, has been acknowledged as an unrelenting force which has been again and again setting new benchmarks of quality and customer-satisfaction with its technologically-advanced and innovative range of products and offerings.

Taking this trend of innovation even further and higher this festive season, Lloyd’s ‘LED TVs ka BOSS’, offer positions this revolutionary product as an offering that has the power to turn even a fleeting glance into a hard stare! With Ultra HD picture quality and theater-like sound quality, it blurs the line between real life and reel life thus creating high-octane entertainment for the senses! Along with this television wonder, Lloyd also brings to the market a brand-new wide range of LED TVs (24inch, 29 inch, 32 inch, 40 inch, 46 inch, 50 inch) equipped with the latest technology, which includes Ultra HD, Smart TV, 3D TV.

After creating high benchmarks in the LED TV market, Lloyd has also forayed into the Washing Machine market with an ultramodern range of automatic and semi-automatic washing machines. Lloyd Washing Machines is well placed to expand its market share pan India by leveraging the company’s well established nationwide distribution network.

Source : Naresh Sharma