Mafatlal Industries Ltd., a flagship company of Arvind Mafatlal Group has launched its “Spring Summer ‘15 Denim Collection”. The “Spring Summer ’15 Denim Collection” features authentic construction and representation of “vintage” and “fresh” looks. The denim fabric range consists of Stretch, Super Stretch, Bi-Stretch and Rigid fabrics. It has a weight range from 7.5 oz. to 12 oz, and a wide palette of indigo shades, classic to novel with innovative finishes, representing future trends.

The “Spring Summer ‘15 Denim Collection” comprises of –

“Joggers Denim”      A range of Stretch and Super Stretch, light denim fabrics used in sports and activity wear.

“Black Denim”          Hues of Greys, Blacks and Deep Blacks which are the rage in Europe

“Print Mania”            Fashionable denims with speciality weaves and prints for casual or party wear

“Total Blue”              Traditional, Vintage look fabrics for Mens wear.

“Comfort Stretch”    Caters to the semi-formal look for Smart Office wear.

MIL is basically a producer of value added and fashion denims for the mid and upper segments across India and worldwide. MIL monitors global fashion trend and consumer preferences, developing denim fabrics on these trends.

Mafatlal Denim has been present on the Indian denim firmament for over 15 years and has over 250 different varieties of specialty denims, which include mercerized and stretch denims, coated fabrics and organic denims.  The denim product range comprises of ring denims, stretch denims and super stretch denims specially for women as well as coated denims in a variety of colors. MIL offers 30 color shades in denim.  The denim fabric weights range from 7 oz. to 15 oz., making them suitable for men’s, women’s and children’s wear collections.

Mafatlal denim has an extensive international and domestic marker distribution network catering to global brands like Jack & Jones, Wrangler, Lee, and C&A and leading domestic brands like Killer, Mufti, Spykar and Allen Solly.

Mr. Rajiv Dayal, Managing Director- MIL has said that the denim manufacturing unit is situated at Navsari in Gujarat. MIL has recently increased its production capacity from 20 million meters to 25 million meters and it plans to increase the production capacity to 30 million meters by 2015.

Mr. Rajiv Dayal further stated that overall Indian production of denim fabrics is approx 800 Million Meters per Annum. Out of this, India’s export stands at around 200 MMA and the balance 600 MMA is consumed by the domestic market. Indian denim fabrics market is growing at a rate of about 8 to 12% compounded per annum.

Mafatlal Denim Limited has merged with Mafatlal Industries Limited last year.

The Arvind Mafatlal Group is a pioneer for quality textiles in India since 1905. Mafatlal Industries Limited has composite textile mills with the latest technologies and machinery located at Navsari & Nadiad in Gujarat. This interwoven with tradition, innovation and creative designs enables MIL to deliver world class fabrics. The company’s product portfolio consist of yarn dyed & piece dyed  shirting, suiting, voiles, prints, linens, bleached white fabric, Rubia, value added & fashion denims, school uniform fabrics, corporate /institutional uniforms, bed & bath linen and readymade garments.

Mafatlal has an extensive 400 dealers network and 35,000 retail outlets throughout India. MIL is a fabric supplier to the most discerning customers and brands in the domestic and overseas markets.

Source : Sachin Murdeshwar