New Delhi:  Maharaja Whiteline, most famous since the 1st “1, 2, 3… Mixie” created in 1976, and now a  part of Group SEB – the world’s number one brand in the small domestic equipment manufacturer – has announced the launch of its new Mixer Grinder range  – “JOY + Mixer Grinder” and “ JOY Mixer Grinder”

Commenting on the launch of the new range of Mixer Grinders, Mr. Emmanuel SerotAlmeras, VP Marketing, Maharaja Whitelinesaid “As a brand which has been a leader in the mixer grinder’s category, JOY+ Mixer Grinder promises to enhance and improve the consumer experience.” We are planning many exciting new products for the upcoming festive season across categories and are confident that consumers would be delighted to see the new launches.

With a 600 Watts motor, Maharaja Whiteline JOY + has an attractive design and beautiful Maharaja Red and white colour execution. A safe and a versatile product which promises to make the daily cooking easier and quicker.Ideal for small kitchens, JOY+ Mixer Grinder is bell shaped and comes with three stainless steel convenient jars of different sizes and varied blades to serve the different home preparation needs of dry and wet grinding and liquidizing. This is available at Rs.3799

Maharaja Whiteline The Joy Mixer Grinderis powered with a 550 W heavy duty motor, and promises to offer an effective, easy, convenient and quick mixing and grinding experience. This mixer grinder is bell shaped, making it a great space saving appliance and comes with 3 jars to ensure versatility in usage: liquidizing, dry and wet grinding and chutney grinding.  Keeping in mind the food habits of Indians, the product also offers 2 additional blades for meat mincing and whipping. Experience the new JOY Mixer Grinder at an introductory price of Rs. 3399.

Armed with the experience of its presence in the Indian market for over three decades, the brand understands the need of Indian households and this experience and expertise in the category has helped the company to introduce innovative and easy to use designs.