Mumbai : Manpasand Beverage Private Limited (MBPL), India’s leading fruit juice company launches its first brand campaign with cinestar Sunny Deol. The company will launch an integrated 360 degree communication campaign using TVC, digital and OOH. MBPL sales crossed INR 300 crore mark last fiscal and aims to treble sales to Rs. 1000 crore by the FY 2016. The company currently has its presence across 20+ states, with a distribution and retail network of over 2 lakh+ outlets and over 2000+ dealers. The company has three manufacturing facilities, one each in Vadodara (Gujarat), Banaras (Uttar Pradesh) and Dehradun (Uttaranchal) with over 600employees.

MBPL also has plans to ramp-up all its manufacturing facilities to meet the growing demand for its products in the coming months. MBPL is planning to set up an all new state of the art facility in Vadodara, which will be the largest fruit juice facility in India and will set the benchmark. Additionally to address the international demand the company is setting up a facility in Dubai to cater to the growing global market.

The brand campaign by MBPL will be supported by a new television commercial featuring brand ambassador ‘Sunny Deol’. Various innovations for the brand campaign will use print, digital and out of home route to use all the touch points. The company is already in talks with Indian Railways to promote the brand across its network.

The new TVC is developed by ‘Vijayta Films’, highlights the national and emotional connect of Mango Sip as a traditional drink.

Speaking on the occasion, Shri. Dhirendra Singh, Chairman & Managing Director, Manpasand Beverages Private Limited, said, “We are proud to announce the launch of our first TVC and we are confident that through this campaign, Mango Sip will make inroads into the hearts of our customers. We at Manpasand are planning to increase our national reach through partners and franchisees. Currently the brand has significant presence across tier II and tier III cities and with this campaign we desire to make ‘Mango Sip’ as India’s preferred drink. We have already surpassed the INR 300 Crore mark for the brand ‘Mango Sip’ in last fiscal, and we are aiming to touch 1000+ Crore mark in the next two years.”

He further added, “Sunny Deol is an iconic personality and an inspiration to many, and there are many synergies between Sunny and the brand. Sunny has a universal, honest appeal and his fan following extends to everyone across age groups. We are convinced that the association will bring in customer closer to the brand.”

Present at the occasion, Cine star, Sunny Deol, said, “I am delighted to be a part of Manpasand brand and the new TVC. India is a mango loving nation and every sip of ‘Mango Sip’ promises to deliver true Indian mango experience to the consumer. The new TVC connects you to your roots and brings the innocence of childhood back at the same time reminds of responsibilities as a true Indian.”

The other products from the company which are equally well-known are Guava Sip, Apple Sip and Litchee Sip in the fruit beverage segment.

Source :  Lokesh Shastri