New Delhi: MiCar, the leading self-drive car rental company which was launched last year in July 2014 in New Delhi by Mr. Suyagya Agrawal, is set to usher in an evolved standard of operational excellence and raise the bar for customer service in the industry. To this end, it has announced the appointment of Mr. Ashok Vashist as the new CEO. Mr. Vashist will execute MiCar’s expansion plans across multiple cities, boost customer experience and target higher operational excellence.

Mr. Vashist’s long association with the car rental industry and his profound experience in working with reputed brands makes him the perfect fit to lead the growth curve at MiCar. His chief responsibilities at the company will involve Operations Management and Excellence, Marketing, Customer Experience and Overall Strategy.

Talking about the appointment and his key responsibilities, Mr. Vashist says, “I’m elated to take on this new role that’s as challenging as it will be rewarding. My constant endeavour is to make sure that our customers get the best. As a step in the same direction, we’ve introduced new offers such as doorstep delivery, easy booking through mobile and web app, low security deposit and a transparent billing system.”

Mr Vashist has been instrumental in the growth and expansion story of global car rental brands in India. He has been the brain behind innovative strategies that have now become a prototype for every new car rental company to follow. During the course of his career, he has held various senior level positions in Sales, Marketing and Operations with industry bigwigs such as Hertz, Europcar, Easycabs and Wise Travel India (WTI).