Mumbai :  Introduced last year in the 12th edition of the EMVIES – India’s prestigious Media awards organized by The Advertising Club, the accolade for “Best use of a Bollywood Celebrity in Media” has grown to be one of the most eagerly awaited segments. Powered by zoOm, India’s No. 1 Bollywood channel, the trophy honours the most unusual, innovative and relevant use of a Bollywood celebrity in a brand’s communication strategy.

At a grand award ceremony held on September 6, 2013, the EMVIES 2013 Gold for this special category was presented by Bollywood superstar Ajay Devgn along with zoOm’s CEO to the team from Mindshare for their campaign on Active Wheel involving Salman Khan.

Speaking about this unique initiative Mr. Avinash Kaul, Chief Executive Officer of ET NOW, TIMES NOW and zoOm said, “Bollywood stars have been an integral part of brand building for many brands and with the same star endorsing many brands, each brand needs to smartly use the endorser to augment their brand proposition. The task is becoming tougher and tougher each year and zoOm is proud to partner with The Advertising Club to bring this unique category to the EMVIES with an aim to recognize the hard and smart work that brands have been doing to stand out. We hope this unique award category will continue to inspire media agencies and advertisers to think out of the box with Bollywood. zoOm also powers Times Celebex a monthly rating index of Bollywood stars and the power they yield over the masses. This is the most robust and factual index of Bollywood stars that measures data across various relevant parameters and multiple sources to quantify a monthly score based on their popularity, performance and visibility. I am confident that Brand owners and their agency partners will find this measurement index very useful in evaluating the performance of their Brand endorsers and contribute to even more innovative strategies in deploying Celebrity-partnered media and communication.”

Source : Nayak  Kripa